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Purpose: This study tried to provide a baseline information for increasing the rate of cancer screening in the elderly by examining the factors influencing cancer screening behavior in the elderly using Andersen’s model and health belief model. Methods: Participants included 259 elderly from D city, South Korea. The data were collected from July to August, 2019 using structured questionnaires including subjects’ characteristics, knowledge toward cancer screening and health belief variables. Results: The cancer screening rate of the subjects was 66.0%. There were significant differences in monthly income, perception of the National Cancer Screening Program (NCSP), death from cancer in a family member, cancer screening intention, knowledge toward cancer screening, perceived benefit and perceived barrier between two groups. The factors influencing cancer screening behaviors in the elderly were death from cancer in a family member, perception of the NCSP, perceived barrier. Conclusion: This results suggest to increase the rate of cancer screening in the elderly, it is necessary to develop NCSP promotion program and proper education program for the elderly. Additionally, we recommended the research identifying the specific perceived barriers of cancer screening behavior of the elderly. This study provides a reference for developing the policy measures and strategies to increase the cancer screening behavior of the elderly.

This study aims for investigating how retro-marketing is associated with team pride, hometown loyalty and fan expansion. Sport audience who visited home grounds of professional baseball player teams were selected as participants. 600 questionnaires were distributed and 518 of them were adopted for actual analysis. SPSS 22.0 and AMOS 18.0 programs were used for data analysis. Moreover, frequency analysis, exploratory factor analysis, reliability analysis as well as correlation analysis were conducted in order to explore socio-demographic characteristics of subjects. Confirmatory factor analysis and path analysis were used in order to describe a causal relationship between confirmatory factor analysis and individual variable and to analyze hypothetical path models. First, outcomes from path analysis has found a remarkably positive influence as remembering among retro-marketing of the entire professional baseball teams gives impacts on team pride and hometown loyalty. Second, outcomes from path analysis has found a remarkably positive influence as event among retro-marketing of the entire professional baseball teams influences on team pride and hometown loyalty. Third, outcomes from path analysis has found a remarkably positive influence as environment among retro-marketing of the entire professional baseball teams influences on team pride and hometown loyalty. Fourth, outcomes from path analysis has found a remarkably positive influence as sense experience among retro-marketing of the entire professional baseball teams gives impacts on team pride and hometown loyalty. Fifth, results from path analysis in terms of the impact of retro-marketing of the entire professional baseball teams on fan expansion turned out uninfluential. Sixth, results from path analysis had reportedly tremendous impacts on audience effects among fan expansion in terms of the influence of team pride of the baseball teams over fan expansion. Meanwhile, the results had no remarkable impacts on both audience effects and behavioral intention. Seventh, results from path analysis found that the influence of hometown loyalty of the baseball teams over fan expansion had little impacts.