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The article features Peter Bond, Australian millionaire and one of the 200 richest people in Australia. At 46, Bond earns a $469 million fortune from his coal business, and served as the managing director of Linc Energy Ltd., a Queensland company which aims to be the world's first producer of ultra-clean diesel fuel through underground coal gasification and gas-to-liquids technology. Moreover, Bond has a share of 48.5 per cent in the company.

The article focuses on millionaire Mark Lochtenburg, one of the contenders to reach the elite level of "BRW" magazine's Rich 200 List in Australia. Lochtenburg is the managing director of Cockatoo Coal. He has been involved in the coal industry for more than 20 years. His total wealth in 2008 is worth $35 million.

The article focuses on Chris Ellis, one of Australia's 200 wealthiest individuals in 2008 according to "BRW" magazine's Rich 200 List. Ellis became prominent in 2006 when he and his partner Tony Haggarty sold their company, Excel Coal, to Peabody Energy, the world's largest non-government coal producer, for $1.8 billion. He is also a non-executive director of junior exploration company Ausquest. His total wealth in 2008 is $221 million.

The article profiles Perth, Western Australia-based multi-millionaire Ric Stowe, one of Australia's 200 richest individuals in 2008 according to "BRW" magazine's Rich 200 List. Stowe, whose net worth increased from $560 to $875 million in 2008, owns Griffin Coal Co. which soared in profits due to its long-term supply contracts with the West Australian government.

The article profiles Brisbane, Queensland-based multi-millionaire Ken Talbot, one of Australia's 200 richest individuals in 2008 according to "BRW" magazine's Rich 200 List. Talbot, whose net worth increased from $465 to $913 million in 2008, founded Macarthur Coal which has expanded due to Talbot's promotion of pulverized coal injection and which has been winning in the stock market.

The article profiles millionaire Tony Haggarty, member of the periodical's 2007 Rich List in Australia. Haggarty floated the coal company, Excel Coal, in 2004. Peabody Energy offered $1.8 billion to buy Excel. Haggarty's wealth can be attributed to the $225 million he collected from the sale of Excel. He is estimated to be worth $279 million.

The article profiles millionaire Grahame Mapp, member of the periodical's 2007 Rich List in Australia. Mapp gained control of the Australian subsidiary of the British investment group Slater Walker and changed its name to Oakbridge. Oakbridge shifted its focus to coal exporting under Mapp's leadership. Mapp is estimated to be worth $465 million.