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The present study explores how the polarized political discussion on climate change is used to construct as a humorous misogynist message in a Finnish far‐right political campaign video from 2021. Applying a multimodal analytical approach, the study explores the ways in which humor and irony are mobilized in the video through intertextual cues and verbal, visual, and sonic means to produce a dichotomy between "us"—the rational males who oppose strong measures against climate change—and "them," the irrational females, who propose them. The study contributes to political psychology, first by responding to the call for social and political psychologists to expand our knowledge of the production and spread of misogyny in online political communication; second, by showing the importance of studying intertextual and multimodal constructions of misogyny disguised as humor in political communication, and, finally, through demonstrating the utility of interdisciplinarity and multimodal analytic approaches in research on online political mobilization and persuasion. [ABSTRACT FROM AUTHOR]

• Election video uses myths, Bible stories, and Romantic visual imagery as discursive devices in the populist communication. • Palingenetic myth is used as means of political persuasion. • Myths, Bible stories and Romantic imagery appeal to emotions and construct social identities. • Art historical styles serve a rhetorical resource to construct intergroup differentiation. This research set out to examine how ancient myths, Bible stories, and romantic visual imagery were used as discursive devices in the populist communication of the 2019 Finns Party election video. This study draws from systematic functional multimodal discourse analysis and its concepts of intersemiotic texture, co-contextualization, and re-contextualization to examine how different semiotic resources work together in the video. The multimodal analysis demonstrated the aforementioned resources served as a means of constructing a palingenetic myth, intertwining mythical resources with current social and political circumstances in Finland. Together, the verbal, visual, and sonic modalities as well as the mythical, biblical, and artistic rhetorical devices constructed multimodal political communication that was capable of appealing to emotions, constructing collective identities, and mobilizing people. [ABSTRACT FROM AUTHOR]