1. Business Model Innovation
- Author
-
Marco Cantamessa and Francesca Montagna
- Subjects
Process management ,Artifact-centric business process model ,Management science ,New business development ,Computer science ,Business analysis ,Business architecture ,Product-service system ,Business model ,Business transformation ,Open innovation - Abstract
This chapter focuses on the emerging topic of business model innovation. The concept has already been mentioned in the previous chapters, and specifically in Chap. 1, during a preliminary discussion on different types of innovations, and then in Chap. 6, when introducing the concept of “Blue Ocean” strategy. Nevertheless, given its growing relevance in the field of innovation strategy, it is appropriate to dedicate a separate chapter to the topic. The subject will be discussed at first by providing some basic information and definitions, and then by exploring in depth two approaches that can be practically used to analyze and design business models.
- Published
- 2023
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