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The article features ten newspapers in the U.S. that do it right. The Marysville, California-based "Appeal-Democrat" newspaper focused on increasing its multimedia offering in 2010 to generate website growth and boost revenue. Among the featured leading newspapers are "The Press of Atlantic City" in New Jersey, the "St. Louis Post-Dispatch" and "The Register Citizen" in Connecticut.

The article looks at the importance of the Pulitzer Prize for newspapers. According to Sig Gissler, professor of Columbia University Graduate School of Journalism and the administrator of Pulitzer Prizes, editors often said that winning the prize ratifies the readers' loyalty, help maintain support, increases circulation and can help attract talent. "The Seattle Times" and the "Concord Monitor" are among the cited newspapers that have won the Pulitzer Prize. INSET: How to Win a Pulitzer.

The article focuses on the impact of the proliferation of non-news stories on the credibility of newspapers. According to the authors, the huge interest of the public to non-news stories is the key reason why they are worthy of coverage. They add that newspapers will lose its credibility if they will not publish non-news stories because of readers' complaints. A brief description of non-news stories is provided.

The article discusses ways on how newspapers can maintain their role as a government watchdog during a tough economic environment. According to the author, newspapers can continue playing its role of government watchdog by tracking the federal government's stimulus money. "The Times of Trenton" newspaper publisher and editor Brian S. Malone took the services of freelance journalists to report on government meetings. Intern researchers can be utilized by newspapers with understaffed newsrooms.

The article reports on the over 800 newspaper logo pen collection of Germany-based Ulli Russek. The newspapers were from various places in Europe, Australia and the U.S., including the "Athens (Georgia) Banner-Herald," "The Daily Citizen" in Dalton, Georgia, and the "North County Times" in San Diego, California. His favorite is the logo pen of "The Bakersfield Californian" newspaper.

The article presents several views on the need for newspapers to integrate video games. Associate professor Ian Bogost explains the natural tendency of people to use video games to understand current events and how reporters deliver the news. Games for Change co-president Asi Burak mentions that journalists should develop ways to use video games because they are the dominant form of media in the 21st century. A brief description of video games developed to enhance news is provided.