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The purpose of this study was to investigate the gap between library users' expected and perceived library services and to examine the role of library services in developing user satisfaction and loyalty. A quantitative research design using a questionnaire was used to investigate the research objectives. Undergraduate students were selected as the population from the Information Technology University. The questionnaire was adopted from previous literature. It was pilot tested with 50 undergraduate students and found reliable. Data was collected from 304 respondents and were analyzed using SPSS (v.20) software. The study found that library users expected a high level of service in three categories, i.e., Affect of Service, Information Control, and Library as a Place, as all mean scores were higher than 7 when rated against a scale from 1 to 9. The participants reported that they were likely to consult the library and recommend it to others. The structural equation model confirmed that better services will increase users' satisfaction with the library resources and services and will lead to winning users' loyalty. The findings from the study provided useful insight into the determinants of user satisfaction and loyalty and could be useful for other academic libraries seeking ways to increase user loyalty and user satisfaction with library resources and services. [ABSTRACT FROM AUTHOR]

Aim: This study was intended to investigate the marketing of library and information services in medical college libraries in the province of Punjab, Pakistan. Research Methodology: The study employed a descriptive survey research design. The population consisted of 55 medical library in-charges, irrespective of their administrative set-up (public and private). A self-administrated questionnaire comprising five-point Likert scale was prepared. Which was pilot-tested and revised. The questionnaire was used as an instrument for data collection consisted of seven main research questions with 72 items. The descriptive statistics, frequency, percentage, mean, and standard deviation of the data were analyzed by using IBM SPSS-23. Results: All the targeted respondents participated in the survey. Administratively, 18 medical colleges were functioning under the public sector domain, while 37 medical colleges were run by the private sector. The finding demonstrated the necessity of marketing library and information services in order fulfill the objectives of the library and inform patrons of the value of library use. Most of the medical libraries marketed themselves by providing valuable library services to their clientele. The competencies required for librarians in marketing library services are the ability to answer the user's query and evaluate, improve as well as introduce value-added services in the libraries. Furthermore, study's finding revealed that lack of funds, lack of the latest facilities to market library services and unsupportive attitude of administrations were the leading factors militating against marketing library services. Conclusion: Based on the findings it was concluded that more funds should be allocated, workshops and seminars should also be organized for librarians to train them on how to market their library services effectively. The curriculum of Library and Information Science/Information Management should be redesigned to accommodate marketing courses. Finally, librarians must be committed to improve their competencies and market their services in befitting manner. [ABSTRACT FROM AUTHOR]

In today's technological world, information literacy has become essential, which involves the effective and ethical identification, access, evaluation, and utilization of information. Public libraries are significant contributors to the promotion of information literacy, especially in developing countries such as Pakistan, where information access is limited. The aim of study is to identify effects and role of information literacy in public libraries of Pakistan, identify the issues and challenges faced by libraries, and propose recommendations assess in the improvisation of in literacy programs. This study based on, primary, secondary and tertiary data and information was collected from different information sources such as research article, websites, books, ejournals etc. The outcomes of the research are Public libraries in Pakistan do not offer standardized information literacy programs. Students are the main users of public libraries in Pakistan, followed by instructors and researchers. The majority of Pakistani public libraries have modest digital resource holdings. Pakistan's public libraries are not effectively utilizing technology to advance information literacy. Basic computer skills and information searches are the main topics covered in Pakistani public libraries' information literacy programs. There is a need to create more thorough information literacy courses that encompass research techniques, critical thinking, and online behavior. Promoting information literacy in Pakistan is significantly hampered by the absence of skilled workers in public libraries. To increase information literacy, public libraries in Pakistan must work with schools and universities. Furthermore these findings may prove helpful in promoting information literacy programs in Pakistan's public libraries. Furthermore, the suggestions could help policymakers, library professionals, and educators in creating and implementing effective strategies that cater to the diverse population of Pakistan. [ABSTRACT FROM AUTHOR]

The purpose of this study is to find out relationship between customer relationship management (CRM) practices and barriers in university libraries of Pakistan. The study also focused on CRM's barriers and its correlation with types of university, regions of university and gender. This study adopted correlational research design with survey method based on quantitative data collection. A structured and open-ended questionnaire was distributed among the head/in-charge librarians of universities libraries in Pakistan. The results have demonstrated that major barriers of CRM are financial resources/budget, qualified, experienced and trained staff, human resource satisfaction and motivation, information technology infrastructure, CRM knowledge and understanding by staff, library culture and collaboration, library users, and leadership commitment. Insignificant variations were found in the overall mean score of CRM barriers based on types of university, regions of university, and gender of the respondents. There is a strong negative (inverse) relationship exist among CRM practices and overall barriers as well as its four sub-facets, while three attributes having moderate negative relationship respectively. This study has numerous practical and theoretical contributions about CRM for academic libraries, especially those engaged in customer relationship management strategies, practices and implementation. The results enlighten library employees to be effective, proactive and successful performers for users' satisfaction, retention and loyalty. [ABSTRACT FROM AUTHOR]

The present study is aimed at determining the future role of libraries in Pakistan as perceived by the Millennials (people born during the 1980's and late 1990's) considering the current ongoing digital development. The quantitative research design, based on survey has been used for the study. The population consisted of students from large and medium sized general universities of Lahore, Pakistan. Stratified purposive sampling technique was carried out to select the pool of the subjects e. A self-constructed and validated instrument was used to collect data. The collected data was analyzed using SPSS (16.0). The results revealed that Millennials want future libraries to allow easy access to a wide range of reading material in both print and digital form. They want to be able to round the clock access to electronic and print resources. [ABSTRACT FROM AUTHOR]

The study aimed to assess effectiveness of electronic services in university libraries in Punjab, Pakistan. The study adopted the quantitative research method to achieve its objectives. The quantitative data were collected through the questionnaire from library users in eight public universities by employing the convenience sampling technique. The findings of the study reveal that the libraries did not offer adequate electronic services. The respondents did not seem satisfied with the electronic services as most of them did not give their opinions about the services. The findings of the study will be helpful for university authorities and the library administration to take necessary measures to design and offer electronic services keeping in view users' needs and expectations. [ABSTRACT FROM AUTHOR]

The rationale of this report was to evaluate the current use of electronic resources among users of medical college libraries in Multan division. Moreover, mean variation about medical e-resources in respect of awareness, satisfaction, utilization and barriers with respondents' gender trait were also explored. This study used a questionnaire to conduct a cross-sectional survey research design. The survey questionnaire was send to the target population of medical college libraries users in Multan division of Pakistan and response rate was 88 per cent. The findings of the study shows that users of the medical libraries were slightly aware about the medical e-resources and majority of the participants were used medical e-resources for education, learning and to update knowledge purposes. In addition, Medical e-resources that are MEDLINE, PubMed, Springer Link, Science Direct, Black-Well Synergy and ProQuest Database were utilized rarely by the respondents. Users are partially satisfied with medical e-resources of libraries. Lack of training/orientation, low speed of internet, energy crisis/load shedding, lack of printing facility, non-availability of full text access to the most of Journals, lack of awareness, information overload and inadequate IT infrastructure were the major problems faced to medical colleges library users while using e-resources. There is no statistically significant difference in the mean scores of awareness, utilization, satisfaction and barriers about the medical e-resources with respect to male and female. The findings allow library professionals to be more effective, proactive, and successful in achieving digitize library services and resources. This study also made a significant contribution to the existing literature on medical e-resources and services. The findings could contribute in the promotion of digital library services and products, as well as virtual culture, in Pakistani medical college libraries, particularly in the Multan Division. [ABSTRACT FROM AUTHOR]

This study examined the published literature on digital library resources and the users' experiences (i.e. satisfaction level, motivating factors, and major challenges) with these resources in Pakistan. Several e-databases were consulted including Research Gate', ScienceDirect, Web of Science, and Google Scholar to retrieve relevant literature. The study adopted a systematic literature review approach followed by PRISMA guidelines. Out of 323 articles, a total of 22 relevant studies were included based on pre-defined inclusion and exclusion criteria. The findings of this study reveal that most of the endusers are satisfied with the digital library resources, and they consulted these resources for academic and research endeavors. The authenticity and accuracy of the DLRs were the main motivating factors in the effective use of DLRs. Furthermore, this study consolidated several factors faced by end-users while using DLRs. The results of this study could help the policymakers, HEC authority, LIS professionals to further improve access to DLRs and resolve the problems facing end-users in the country. Moreover, the findings of this study will help the university administration and library authority to plan the subscription of resources keeping in view the associated barriers. [ABSTRACT FROM AUTHOR]

Purpose: Continuous professional development is an essential in-service and on-going learning process that provides an opportunity to young and mid-career professionals to update and align their skills in connection with the contemporary needs of library users. This study aims to identify and synthesize the literature on continuing professional development (CPD) opportunities for Pakistani librarians and information professionals. Design/methodology/approach: This study is based on descriptive literature review published by Pakistani researchers with specific reference to Pakistani librarians and information professionals. Findings: The findings revealed that albeit many initiatives have been taken by library and information science (LIS) schools and professional associations for developing the capabilities of librarians and information professionals, however, these initiatives remained spasmodic and limited to developing surface-level skills. Some emerging areas need to be addressed including information/digital literacy, research data management, data analysis and visualization and the skills to establish institutional repositories. Research limitations/implications: The study was limited to CPD literature contributed by Pakistani researchers and the efforts taken by LIS schools and professional associations. Originality/value: There is an immediate need to initiate a cohesive approach involving key stakeholders and to establish a platform purely working for CPD of librarians and information professionals focusing on current and future needs. The finding will be helpful for drawing foundation guidelines by library associations, LIS schools and librarian's parent's organizations regarding CPD opportunities. [ABSTRACT FROM AUTHOR]

Purpose -- The objective of this study is to gauge the level of information literacy skills of faculty members of the University of Lahore. Design/methodology/approach -- To collect required data from population, survey method was used. The participants consisted of the faculty members currently working in the University of Lahore, which reflected the conditions and environment of all campuses of the University of Lahore. A simple random sampling technique was used to select the sample from population of 650 faculty members of the university. The sample size consisted of 84 faculty members in randomly selection. A questionnaire was formulated and personally managed. Therefore collected data were evaluated. Findings -- It was found that a majority of faculty members be deficient in searching catalog and its use, choice of information sources, selection of relevant sources and formulation of search strategies. Likewise, many faculty members did not successful users of the university libraries. Originality/value -- An extensive search of available literature has shown that such type of study has never been done in the faculty members of the University of Lahore. This study will definitely help to organize different information literacy programs in the university to promote and to develop the information literacy skills among faculty and to improve the teaching quality. [ABSTRACT FROM AUTHOR]

This study measures the service quality of university libraries of Pakistan from the user's perspective. The data were collected (JV= 1,473) from undergradu-ate and graduate students and faculty members of 22 Pakistani universities through a locally modified LibQUAL+ survey in Urdu. Library users rated 22 core survey items on a scale of 1 (low) to 9 (high) in terms of minimum acceptable service quality, desired service quality, and perceived service quality. Study findings indicate that libraries overall do not meet users' minimum acceptable and desired levels of service quality. The zone of tolerance identified eight problematic services, most of which are related to the information control dimension. This study also indicates a wide gap between users' perceptions and expectations of service quality. [ABSTRACT FROM AUTHOR]

It is a survey of large public sector university libraries of the Punjab Province and Islamabad Capital Territory (ICT) of Pakistan. The basic purpose is to get a broader understanding of users' perceptions about the library services. The survey is based on a questionnaire containing both open and close ended questions. The data were collected through mail, e-mail and personal visits. The study reveals that although respondents have shown their overall satisfaction with the library services, but the analysis of the data about users' satisfaction with major library services shows that they were not fully satisfied with their respective library services. The library users have also highlighted many problems, which they believed should be corrected. Findings of the study can be helpful for the library authorities and professionals for revisiting their library services and sources. [ABSTRACT FROM AUTHOR]

It is a survey of large public sector university libraries of the Punjab Province and Islamabad Capital Territory (ICT) of Pakistan. The basic purpose is to get a broader understanding of users' perceptions about the library services. The survey is based on a questionnaire containing both open and close ended questions. The data were collected through mail, e-mail and personal visits. The study reveals that although respondents have shown their overall satisfaction with the library services, but the analysis of the data about users' satisfaction with major library services shows that they were not fully satisfied with their respective library services. The library users have also highlighted many problems, which they believed should be corrected. Findings of the study can be helpful for the library authorities and professionals for revisiting their library services and sources. [ABSTRACT FROM AUTHOR]

The paper aims to examine the development and growth of the university libraries in Pakistan. It also examines the obstacles in the provision of better library services in the universities of the country. The study is based on an extensive review of the available literature, personal observations of the author and discussions with the senior library professionals. It was found that the situation of university libraries in Pakistan is a satisfactory compared to other types of libraries, but they are not meeting the required standards and are not participating in the universities' educational and research programs satisfactorily. [ABSTRACT FROM AUTHOR]

Purpose - To identify which library service Design/methodology/approach - Surveying experts in Pakistani libraries, a questionnaire was administered to determine both the types of library services that could generate and the viability of charging for library services. Findings - Out of 32 identified information services, 12 were identified as excellent candidates for the fee-based model. Another 16 were identified as having a better than 50 percent chance of success. Originality/value - Identifies a minimum of 28 library services that may generate funds for Pakistani libraries if they are changed to a fee-based model. [ABSTRACT FROM AUTHOR]