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In the context of the current construction of smart cities, cycling activities have grown rapidly, and the optimization of road cycling environments has become increasingly important. In order to explore the role of the optimization of cycling environment in improving the health of cyclists and shaping the overall sustainable environment of the city, this article takes the coastal road of Qingdao as the research object to consult the relevant literature and current environment investigation. The IPA analysis method is used to analyze and evaluate the safety, continuity, convenience, interest, and comfort of the cycling environment, to plan and construct the bicycle lanes to ensure the personal safety of cyclists, and to improve the original road facilities. In order to make suggestions for the optimization of the cycling environment in Qingdao, five aspects of developing the characteristic cycling route of coastal tourism are put forward. That is to ensure smooth cycling activities, to add bicycles parking facilities to maintain a good appearance of the city, to increase bicycles related services facilities, to make rational use of the vertical slope of the road, and to make use of the advantages of natural landscape resources. [ABSTRACT FROM AUTHOR]