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This paper combines human- and computer-mediated content analysis to advance the understanding of how far-right parties are using new media to mobilize their supporters in the transitioning Ukrainian democracy. This study's theoretical approach employs the framework of connective action logic; results suggest that young and challenger parties are more adoptive of this logic, and provide opportunities for personalized engagement to their supporters. Moreover, use of interactive technologies by the studied parties also goes hand in hand with a smaller proportion of opinionated messages in their Twitter network, in spite of the inherent polarizing nature of these parties. Implications of these findings for research on future political campaigns conclude this paper. [ABSTRACT FROM AUTHOR]

Political candidates increasingly have incorporated social media tools like Facebook into their campaigns. Such tools enable supporters to interact directly and easily with campaigns, creating an immediate and relatively informal way for users to respond to candidate messages and publicly display their support. Previous research has explored how campaigns have used social media, or how the use of social media may be related to political engagement. In this study, we provide a systematic analysis of variations in user response to candidate messaging through Facebook. Our results shed new light on the dynamics of online campaigning through social media and engagement with supporters through digital media. Specifically, our findings show that variations in the tone, timing, and content of posts, as distinct from contextual factors, are significantly related to how users respond through “likes” and comments. [ABSTRACT FROM AUTHOR]

With electoral politics no longer organised by social class, politicians increasingly seek to relate to a broad spectrum of citizens and part of their relatability is conjured through more casual, informal performances aimed at cultivating authenticity. The various platforms of social media promote forms of authentic communication by blurring the public/private divide, creating ‘spontaneous’ and instant access to ‘real life’. This article seeks to investigate the informalisation thesis by applying it to data from young people aged 16–21 years in Australia, the UK and the USA, asked about the way politicians and celebrities use social media. Findings reveal respondents’ desire for more authentic and accessible politicians, but this was in direct tension with traditional views and expectations of politicians needing to be professional, informed and worthy of respect. Informalisation amongst politicians is evident and welcomed by young citizens but persistent traditional views means it also threatens their credibility. [ABSTRACT FROM AUTHOR]

This study focuses on the extent to which U.S. campaigns are adapting traditional campaign strategies to the Web and/or developing innovative strategies that employ some of the particular affordances of Web technologies and on how well campaign characteristics, such as incumbency and major party affiliation, and/or race characteristics, such as statewide office and competitiveness, explain the level of a campaign's adaptation of or innovation with Web technologies. Adapting traditional campaigning proved to be far more common than developing innovative strategies. The findings suggest that additional aspects of campaigns' structure and organizational processes need to be studied in order to understand campaigns' Web technology adoption strategies. [ABSTRACT FROM AUTHOR]

Having become fully integrated into the contemporary political landscape, infotainment-oriented media extend Americans' traditional news (e.g. newspaper, radio, and television) to include a greater number of sources for political information, and in some cases, political mobilization. Given the increasing prominence of infotainment-oriented media in contemporary politics, this study addresses the effects of one particular type of info-tainment—late-night comedy—during the 2000 presidential campaign. Specifically, we are interested in whether watching late-night comedy shows influences viewers' evaluations of the candidates who have appeared on these shows; in particular, we investigate priming as the mechanism by which such influences occur. Findings from the 2000 National Annenberg Election Survey (N = 11,482) indicate that evaluations of candidates are based in part on respondents' sociodemographics, perceptions of candidates to handle certain issues, and their character traits. There was a main effect of watching late-night comedy on evaluations of candidates; more importantly, viewers were more likely than nonviewers to base their evaluations of George W. Bush on character traits after he appeared on The Late Show with David Letterman. [ABSTRACT FROM AUTHOR]

Many consider the World Wide Web to be nothing more than an additional medium alongside others in which established patterns of political behavior and information flows are played out anew others contend that the special characteristics of the Web hold the potential to produce fundamentally different patterns of political behavior than those found off line. This article analyzes the occurrence of position taking and issue dialogue on campaign websites associated with a random sample of 200 races from the Us. 2002 election cycle. Though this study found some similarities between online and offline campaigning, it also identified ways in which the individual messages and overall political information environment created by candidates and available to voters through the Web in 2002 did not conform to the usual patterns found in the offline world of print and broadcast communication. [ABSTRACT FROM AUTHOR]