Taking Changyuan City of Henan Province, a pilot city of collective commercial construction land reform, as the research object, this paper analyzes the scientific connotation of "same land, same right, same price" of collective commercial construction land and state-owned land in the unified urban-rural construction land market system, and how to realize "same land, same right, same price". The results show that in order to realize the fair entry of collective construction land into the market, it must base on scientific use control, unify the urban and rural construction land market and adhere to the guidance of market mechanism, and finally realize the sustainable development of the land market. [ABSTRACT FROM AUTHOR]