Search

Although still little-known, glamping has become a nature-based tourism option for people who want a higher level of comfort. The offer of this type of accommodation is growing, namely in Portugal, but there are still few studies that address the motivations and other relevant factors explaining its adoption or refusal by consumers. The present study applied a qualitative approach aimed at exploring consumers’ motivations or obstacles for choosing glamping, and their perceptions as tourists on the differences between glamping and camping. Data were collected through the conduction of focus groups held in 2017 and content analysis techniques for contextualized interpretations were used. The most important motivational driver to go glamping is the direct contact with nature. Glamour, comfort, privacy and a different experience are also important aspects that consumers appreciate. Inversely, the main obstacles are the cost, the limited offer, the lack of knowledge, and the non-authenticity, compared to camping, of the offer.

A lot has been said about the digital natives and their natural way of integrating the internet in their daily activities. Millennials have been considered a unique segment of consumers by researchers and practitioners alike, due to their ability and propensity to adopt and adapt new media to their daily routine. Although it is expectable that they are particularly keen on embracing IoT, extant literature is scarce on their views on the adoption of IoT to their home, work, and leisure activities. In this chapter, the authors analyze the potential of the millennial segment to IoT products and services. Results of a qualitative study with Portuguese consumers are included and provide interesting cues to marketers working with IoT offers.

Internationalization is a broad concept encompassing multiple facets. Higher Education Institutions (HEI) collaborators are key actors of the internationalization process and outcomes, being essential for education managers to promote internationalization initiatives, namely among their teachers. Nevertheless, the literature indicates that the number of teachers involved in those initiatives is still modest. It is therefore of utmost importance to understand how teachers initiate and maintain mobility assignments, so that HEI can implement effective strategies to promote this facet of internationalization. In this paper, we explore the teacher mobility topic through the lens of the Theory of Reasoned Action and the Theory of Planned Behavior. These two theories have been widely used to explain how people initiate and maintain behaviors, and are particularly relevant to understand teacher mobility. The paper includes results from phenomenological interviews with teachers that had one or more mobility experience under the Erasmus programme. The narratives of the participants in the study evidence the importance of prior intentions, attitudes and subjective norms in the resolution to undertake international assignments. Self-efficacy was also shown as determinant in the decision process of first and subsequent mobility initiatives. This paper also provides cues on how HEI can facilitate and encourage mobility experiences amongst their teaching staff. published