This project is examining memory for unfamiliar faces. Generally speaking, memory for unfamiliar faces is poor, especially across different images of the same person. In contrast, familiar faces can be readily recognised across images, presumably because perceivers have mental representations of familiar faces that enable recognition despite changes in angle, expression, lighting, context, and so on. The current study will examine whether social categorisation facilitates recognition of unfamiliar faces across different images of the same person. Memory for unfamiliar faces tends to be poor, especially across different images of the same person (Bruce, 1982; Johnston & Edmonds, 2009). Changes in viewpoint, expression and context of a face dramatically reduce recognition of unfamiliar faces. However, recognition of familiar faces is largely unaffected by such changes. This has led to considerable interest in how familiar and unfamiliar faces are processed, and how faces become familiar (see Johnston & Edmonds, 2009, for a review). The current study will examine the role of social categorisation in memory for unfamiliar faces. Social categorisation is understood to play a role in face recognition and memory, but it is not clear exactly what role(s) categorisation plays. Categorising faces as belonging to a particular group, such as a racial outgroup, tends to reduce recognition accuracy (Meissner & Brigham, 2001). This effect has been observed even for social categories that are independent of facial appearance, such as university groups (Bernstein, Young, & Hugenberg, 2007; Hugenberg, Wilson, See, & Young, 2013). Mere categorisation of faces as belonging to one’s own or another group appears to produce an own group bias in face recognition. On the other hand, categorising faces into groups has been found to facilitate recognition under some conditions. For example, studies have found that pairing a face with an occupation label during learning leads to better recognition, especially for faces that fit the facial stereotype for the occupation (Hills, Lewis, & Honey, 2008; Klatzky, Martin, Kane, & Cognition, 1982). In a study by Pauker et al. (2009), memory was poorer for racially ambiguous faces than prototypical faces, yet when ambiguous faces were given a race label memory improved. Another study using racially ambiguous faces found that memory for moderately ambiguous faces was biased towards more prototypical faces (Corneille, Huart, Becquart, & Brédart, 2004). Together, these studies suggest that categorical information is used in face encoding, and can facilitate recognition. One way that social categorisation may facilitate face recognition is by activating a facial stereotype that provides a template for encoding novel faces. Facial stereotypes are abstract representations of the facial characteristics of group members (Oldmeadow, Sutherland, & Young, 2013). Facial stereotypes contain information about the common features of faces from a social category, and may also contain information about how faces within the category vary. This information may be useful for recognising individual group members, especially across different images. The proposed study will examine the effect of explicit social categorisation on memory for face identity. References Bernstein, M. J., Young, S. G., & Hugenberg, K. (2007). The cross-category effect: Mere social categorization is sufficient to elicit an own-group bias in face recognition. Psychological Science, 18(8), 706-712. Bruce, V. (1982). Changing faces: Visual and non‐visual coding processes in face recognition. British journal of psychology, 73(1), 105-116. Corneille, O., Huart, J., Becquart, E., & Brédart, S. (2004). When memory shifts toward more typical category exemplars: accentuation effects in the recollection of ethnically ambiguous faces. Journal of personality and social psychology, 86(2), 236. Hills, P. J., Lewis, M. B., & Honey, R. C. (2008). Stereotype priming in face recognition: Interactions between semantic and visual information in face encoding. Cognition, 108(1), 185-200. Hugenberg, K., Wilson, J. P., See, P. E., & Young, S. G. (2013). Towards a synthetic model of own group biases in face memory. Visual Cognition, 21(9-10), 1392-1417. Johnston, R. A., & Edmonds, A. J. (2009). Familiar and unfamiliar face recognition: A review. Memory, 17(5), 577-596. Klatzky, R. L., Martin, G. L., Kane, R. A., & Cognition. (1982). Semantic interpretation effects on memory for faces. Memory, 10(3), 195-206. Meissner, C. A., & Brigham, J. C. (2001). Thirty years of investigating the own-race bias in memory for faces: A meta-analytic review. Psychology, Public Policy, Law, 7(1), 3. Oldmeadow, J. A., Sutherland, C. A., & Young, A. W. (2013). Facial stereotype visualization through image averaging. Social Psychological and Personality Science, 4(5), 615-623. Pauker, K., Weisbuch, M., Ambady, N., Sommers, S. R., Adams Jr, R. B., & Ivcevic, Z. (2009). Not so black and white: memory for ambiguous group members. Journal of personality and social psychology, 96(4), 795.