Search

Resumo: Analisamos como são produzidas e se produzem as Musas Fitness, mapeando suas estratégias para interpelar seguidores/as, entendendo as relações estabelecidas entre as arquiteturas corporais e o consumo. Nesta etnografia virtual, acompanhamos nove mulheres no Instagram por três meses, utilizando a observação e a captura de fotografias e textos. Os resultados apontam para diferentes investimentos na produção de arquiteturas corporais pela via do consumo direcionada à exposição dos corpos; a exibição pública da intimidade; a relação entre bens, serviços, produtos como condição à felicidade. As imagens performáticas de suas vidas espetaculares alimentam a obsessão por um cotidiano irretocável, cujos ruídos e seduções ancoram a promessa infinda de que o consumo dos produtos anunciados envolve o acesso aquele festejado estilo de vida. Assim, somando likes, acumulando seguidores/as, participando de eventos, comercializando produtos, as Musas Fitness reiteram constantemente o imperativo da tríade corpo-consumo-felicidade. Abstract: We analyze how Muses Fitness are produced and produce themselves, mapping their strategies to engage with followers and understanding the relationships established between body architectures and consumption. In this virtual ethnography, we extracted photos and texts from nine women on Instagram on the course of 3 months. The results point to different investments in the development of body architectures by means of consumption related to body exposure the public display of intimacy and the relationship between goods, services, and products as a condition of happiness. The idealistic images of their spectacular lives encourage the obsession with an irreproachable lifestyle, whose noises and seductions support the promise that the consumption of the announced products is a key factor to reach it. Thus, by adding likes, accumulating followers, participating in events, marketing products, the Muses Fitness constantly restate the triad body-consumption-happiness. Resumen: Analizamos cómo son producidas y se producen las Musas Fitness, mapeando sus estrategias para interpelar seguidores/as, comprendiendo las relaciones establecidas entre las arquitecturas corporales y el consumo. En esta etnografía virtual, seguimos a 9 mujeres en Instagram por tres meses, utilizando la observación y la captura de fotografías y textos. Los resultados apuntan hacia diferentes inversiones en la producción de arquitecturas corporales por la vía del consumo direccionada a la exposición de los cuerpos; la exhibición pública de la intimidad; la relación entre bienes, servicios, productos como condición para la felicidad. Las imágenes performáticas de sus vidas espectaculares alimentan la obsesión por un cotidiano impecable, cuyos ruidos y seducciones afianzan la promesa infinita de que el consumo de los productos anunciados envuelve el acceso a aquel celebrado estilo de vida. Así, sumando likes, acumulando seguidores/as, participando de eventos, comercializando productos, las Musas Fitness reiteran constantemente el imperativo de la tríada cuerpo-consumo-felicidad.

This study explored the internalization of thinness aesthetic body model, and the muscularity and thinness concern, in four groups: two of men and two of women (gym and non-gym users). Specifically, it was explored the presence of symptoms of muscle dysmorphia in four groups, the muscularity -and body shape concern and internalization of thin ideals in the four groups were compared, and the relationship between variables for each group was analyzed. The sample included 467 men and women (169 gym users and 299 non-gym users) from 13 to 53 years-old, who completed three measures: The Influence of the Body Shape Model Questionnaire, the Body Shape Questionnaire, and the Drive for Muscularity Scale. The presence of symptoms of muscle dysmorphia in males gym users was 15% and lower than 3% in women gym users, as well as in -males and females non-gym users. The women gym users scored higher in the Body Shape Questionnaire compared to the men, and a positive and significant association was observed between the internalization of the body ideals, the thinness concern, and drive for muscularity. The relationship between Body Shape Questionnaire and Drive for Muscularity Scale can be interpreted as the desire in both groups of men and in the gym-users women to have both, muscularity and leanness in body; both ways lead to the practice of unhealthy eating behaviors.

Body image (BI) is a core feature for identity development; nevertheless amongst male population there is scarce empirical evidence. The aim of this study was to describe the experiences and meanings associated to the construction of BI in male, based on a methodological-qualitative approach. Participated 16 young men aged 15 to 25 years. Data were collected by semi-structured interviews and two focus groups, both analised by open codification. Meanings and procedures related to BI were classified in the following categories: physical appearance care, beauty ideal, self-concept and BI. Participants perceived differences in their physical appearance care compared with women, homosexuals and men of previous generations. In BI construction it is highlighted the drive for being attractive to the opposite sex by the increase of the muscle development. However body dissatisfaction do not represent a relevant topic for participants, since they display a pragmatic value of their BI, which may be an index of a new relationship with their own masculinity and BI that must be explored.ResumenLa imagen corporal (IC) es fundamental en el desarrollo de la identidad; sin embargo, en la población masculina la evidencia empírica es escasa. El propósito de este estudio es describir las vivencias y significados asociados a la construcción de la IC en varones, a partir de una aproximación metodológica cualitativa. Participaron 16 varones de entre 15 y 25 años de edad. Los datos fueron recolectados mediante entrevistas semiestructuradas y se formaron dos grupos focales, ambos analizados por medio de codificación abierta. Los significados y procesos asociados a la IC se clasificaron en tres categorías: Cuidado de la apariencia física, Ideal estético, Autoconcepto e IC. Los participantes percibieron diferencias en su preocupación y cuidado de la apariencia física respecto a las mujeres, los varones homosexuales o los varones de generaciones previas. En la construcción de la IC destaca el papel de la motivación por resultar atractivo al sexo opuesto, con énfasis en el incremento del desarrollo muscular. No obstante, la insatisfacción corporal no representa un tópico particularmente relevante en los participantes, dado que hacen una valoración práctica de su imagen, lo que podría ser un indicador de una nueva relación con su propia masculinidad e IC que es necesario explorar.