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Although many linguists wrote about a psychic nature of the sign, in contemporary studies various schemes and descriptions of communicative processes continue virtually without human consciousness participation. However, the sign emerges, lives and dies on the quiet of individual consciousness beyond the immediate material connection with word forms, let alone the subject that it substitutes. Its life is short – it flashes for that short moment when thoughts about the object and the selected word form intersect and merge in the focus of active consciousness. The sign is an act and a unit of consciousness and does not leave the limits of consciousness.

Philosophers of language as well as cognitive linguists take language factor into account to a greater extent, treating language as a means of the cognition and interpretation of the surrounding reality. By this article we confirm the thesis that a thinking process is to the great extend connected with the processes of generalizations passing through the specific to the general and from the g eneral through the specific to the singular. © 2015 The Authors. Published by Elsevier Ltd. Peer-review under responsibility of Academic World Research and Education Center.

The article discusses the essential characteristics of the components of the concept of modern educational system of higher technical educational institutions.We believe that the important role in organization of pedagogical system of the modern higher technical educational establishment belongs to qualitatively new approaches: humanistic and ideological, andragogical, facilitating, personal, cultural, diversificational, cordocentrism, systematic and activity approach, interactive.The concept of pedagogical system will be effective, if the main fundamentals of the Concept are included into the plans of pedagogical work of the higher educational establishments and their structural subdivisions; if the organizational and methodological facilities and studying and generalizing of the experience in organization of the pedagogical activities in the other higher educational establishments are prepared; if the scientific and methodological conferences, seminars, round-table discussion meetings, trainings and so on are organized and held; if we promote active exchange of the theoretical and methodological aspects of the pedagogical system, of new approaches, forms and methods of the pedagogical activities; if we consider the questions of the Concept implementation at the meetings of the pedagogical work councils, educational and methodological commissions and the like.The offered authors Concept of the pedagogical system of the higher technical educational establishment should help the educators modulate the pedagogical process, involve various institutions and the society to the active participation in the educational and pedagogical process.

In this article lexical eidos has been introduced and interpreted in terms of linguistics as an invariant associative notional complex assigned to a word in the consciousness of communicants, which is based not only on the word semantic structure, grammatical formation, word-formative structure, motivational connections. Cognitive linguistics has always taken interest in such language system universal units revealing. Lexical eidos includes the programme for all particular meanings of a word, each variant has subtle reference to a model which manages the process of transferred meanings semiosis.