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This article provides selected information about the performance of the Czech medical spa industry, as well as the various types of stay available and their respective costs. It reveals the specific ways of how medical spa care is financed in the Czech Republic and resumes that financing methods diverge from using the public finance sources towards the private ones. In this article is developed a special model to enable easy categorization, which allows the reader to quickly ascertain fundamental information on relative attributes of spa industry. The created model is usable for marketing communication. [ABSTRACT FROM AUTHOR]

The extent of social services industry increases both in the Czech Republic and worldwide; its importance in national economy and society rises, especially in the connection with demographic development in the last period. The industry appears as a quasi-network with specific product standing between pure private and pure public product; this corresponds its financing and providing. Its aims is to record position of social care services as sub-industry of the Czech national economy, to take a think on the kind of product carried out by them, as well as on the financing ways of these services, to judge regional distribution of these capabilities and financial resources in the Czech Republic, and to verify an adequacy of distribution of these services in particular regions, inch sources utilization of their financing. [ABSTRACT FROM AUTHOR]