1. Designing a Framework to Develop eLoyalty for Online Healthcare Services.
- Author
-
Solano-Lorente, Marcelina, Martínez-Caro, Eva, and Cegarra-Navarro, Juan Gabriel
- Subjects
- *
MEDICAL care , *PUBLIC health , *TECHNOLOGY Acceptance Model , *COMPUTERS in the health care industry , *MATHEMATICAL models , *DATA quality - Abstract
In an attempt to enhance their effectiveness, public health institutions are making a great effort to develop online health care services targeted to all citizens. The initial acceptance of these services by patients is important but their success depends on its continued use, that is, on patients' electronic loyalty (eLoyalty). In this research, an integrated model combining the Technology Acceptance Model (TAM) and the Seddon's Model is developed to test online health care services success from a sample of 256 healthcare end users. The results obtained suggest that quality perception dimensions (i.e. information quality and system quality) are antecedents of perceptual dimensions of individual benefits (i.e., perceived usefulness and satisfaction) and of organizational impact dimensions (i.e. eLoyalty). In other words, by promoting the idea that citizens can become more aware of health care services success and respond to them, they will benefit themselves and others. [ABSTRACT FROM AUTHOR]
- Published
- 2013