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Aim. This paper aims to consider the concept and perception of digital transformation on the example of the Bogdan Ogrizović Library and Reading Room in Zagreb, which represents one of the key focal points of the social and cultural life of the city of Zagreb. Approach/methodology/design. The paper presents the results of a research conducted using a quantitative research method with the help of a survey on a convenient sample of respondents. Results. The conducted research has confirmed the hypothesis that the users perceive changes in the library's services and holdings caused by the changes in information and communication technology, which is one of the manifestations and tools of digital transformation with regard to library's operations and the users' perception of the library. More than half of the respondents stated that they perceive the library equally in terms of library materials, space, and services. In each of these categories, the respondents perceive the library most through library materials, then somewhat less as a space, and least through services. The users see the library of the near future as an institution that provides a combined service: in digital and paper format, which indicates a balanced approach to library development and implies that the digital sphere will not abolish the paper one, at least not in the near future. The librarians are also expected to possess not only the professional knowledge, but also communication and IT skills. In general, the respondents are aware of the existing changes in the library, but they expect additional changes, new contents and services in the digital form. Limitations. The results of the research are limited by the number of respondents and the sample and cannot be generalized to the entire population of users of the City of Zagreb Library network (which also includes the Bogdan Ogrizović Library and Reading Room). Despite this fact, the research results are an important indicator of changes in public libraries under the influence of information and communication technology, which requires continuous research. Practical application. The results of the research can be applied when creating strategic and operational (annual) work plans of the public library where the research was conducted, as well as in other public libraries. Social significance. The results of the conducted research provide an insight into the work of one of the most popular public libraries in Zagreb, which contributes to better knowledge of the work of public libraries in general and their greater visibility in society. Originality/value. The paper presents the original results of the research on public library users in a period of great economic and social changes in which libraries also participate by (digitally) transforming their services, thus trying to attract new users, primarily the younger generation who are increasingly oriented towards digital media on the Internet. [ABSTRACT FROM AUTHOR]

Purpose. The aim of the paper is to present the results of the research of users of the Library and Reading Room Bogdan Ogrizović, Zagreb City Libraries about the use of library resources in the crisis caused by the SARS-CoV-2 virus and the COVID-19 illness it causes. Approach/methodology/design. A printed questionnaire was used as a principal method for research in the premises of the Library and Reading Room Bogdan Ogrizović, Zagreb City Libraries on a convenience sample of research participants. Findings. The results of the research have shown a continuing interest of the library users for the Library and Reading Room Bogdan Ogrizović, Zagreb City Libraries in spite of an emergency situation caused by Covid. The results have also shown an increased use of digital information resources in the period of time when the library was closed due to the pandemic. The results showed which library services were used the most when the library was closed also due to the pandemic. Furthermore, the results indicated a dominant orientation of the library users towards printed library material as well as the desire for the increased acquisition of this type of library material, together with the digital versions in the future. Practical implications. The results of the research of library users in the Library and Reading Room Bogdan Ogrizović, Zagreb City Libraries are applicable in the planning process of library material acquisition as well as for the development of annual programs in libraries and long-term plans of development of digital information resources in public libraries. Social implications. The paper indicates a stable position of public libraries in local communities and the constant need of users for public libraries in an emergency situation caused by the pandemic and an earthquake. Therefore, public libraries continue being a pillar of society in emergency situations and crises offering their information and related library services to the local community. Originality/value. The research of the library users of the Library and Reading Room Bogdan Ogrizović, Zagreb City Libraries was conducted during ongoing emergency situation and crisis which is a topic less researched in public libraries. The research in this article is a rare example of an investigation of public library users in a real emergency situation. [ABSTRACT FROM AUTHOR]

Purpose. The aim of the research was to collect data about the strong and weak points in operation of the Bogdan Ogrizović public library (Zagreb City Libraries network). The research included all library activities that are most frequently perceived by the library users as the most important, such as library services, library materials, library space, ICT support, library staff, equipment, lights, work atmosphere, etc. Approach/methodology/design. The survey was used as the principal method of research. It was divided into two parts. The first part aimed at the users' expressing three wishes about what they would like to have in the library or about activities they would like to participate at. The second part consisted of seven questions (a combination of the closed and open type questions, with a possibility of adding their own responses to three of the seven questions). A convenience sample was used as a sampling method in the research. Findings. The research results have revealed the long-standing problems, like the lack of library space and the restricted acquisition of library materials due to financial restrictions of the library budget. The results also indicated the wishes of the library users for accessing the e-content and online library services as well as the wishes for a larger number and more versatile activities in the library. The library was also recognized as a brand precisely because of the many popular activities taking place in its premises. The problems confirmed in this research are the systemic problems, which could be solved only by a more intensive support from the library network this library belongs to. Practical implications. The results of the research are applicable for making improvements in the existing library services and in the process of designing future library services in order to achieve even better results in user satisfaction with library services. [ABSTRACT FROM AUTHOR]

Like many other cultural and educational institutions, for years library have been participating in the process of implementation of changes in all segments of their operations in order to adapt their services to newly created conditions in society. Public libraries employ principles of marketing in order to present its services to the public. In order to make their marketing efforts successful, libraries need to have written marketing plans including marketing strategies. Marketing strategies provide foundations for consistent, continuous and systematic planning and carrying out of marketing efforts in public libraries. The purpose of these activities is to increase interest for libraries and, as consequentially, to increase visibility of libraries in society. Library user research is necessary for successful development of marketing strategies as results of the research should be included in these strategies. This article presents results of one such research carried out in "Bogdan Ogrizović" library (part of Zagreb City Libraries) which indicate interests of users for distinct library services. These results prove that this library has made the right choice regarding its choice of marketing tools. These results will also be incorporated into marketing strategies of the same library. [ABSTRACT FROM AUTHOR]