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The purpose of the study was to develop and test culturally appropriate health promotion materials that were seen to be socially inclusive in regard to blood donation within the Australian-African community. Materials were produced in multiple languages (English, Arabic, Swahili and Kirundi) and were initially developed based on previous pilot data, with feedback from the project partner (Australian Red Cross Blood Service) and the African community. Seven formative focus groups with 62 participants were then conducted to ensure the materials would be effective, credible and culturally acceptable to the target audience, including preferred messages, taglines and images. The response confirmed that quotes and images from community members (as opposed to actors) were critical to ensure messages were engaging and believable, and had meaningful taglines that were perceived to be authentic. The refined materials were then used in a community intervention study. The evaluation included an assessment of respondents' views of the messages post-intervention. Of the 281 African migrants who saw the campaign materials during the intervention period, the majority (75.8%) strongly agreed that the materials made them feel part of the wider Australian community. These results suggest that engagement in developmental activities with targeted communities is important for creating positively viewed culturally targeted public health campaigns. A six-step process is suggested that could be used by other organizations to ensure that messages are acceptable to targeted migrant communities. [ABSTRACT FROM AUTHOR]

Objectives The prevalence of mental health problems among adolescents is alarmingly high. With lower rates of accessing services than young women, young men and boys represent a group at high risk of developing mental health problems. Organised sport represents one important, but under-studied, avenue for supporting mental health. This study aimed to explore adolescent males' perspectives on sport as a context for supporting mental health. Design Interpretivist qualitative design. Method Participants were 55 adolescent males aged 12–17 years ( M = 14.73; SD = 1.67) who were currently participating in organised basketball, soccer, Australian Rules Football, swimming, cricket, or tennis. Sixteen focus groups were conducted which lasted, on average, 48 min ( SD = 9.25). Data were analysed inductively and thematically, with strategies employed to enhance rigour and trustworthiness. Results Findings indicated that these adolescent males perceived sport to be an engaging vehicle for supporting mental health, particularly in teams, and through interest in elite athletes' mental health. They considered coaches and parents/family to be key support individuals. In addition, these adolescents expressed a need to know how to help individuals close to them who may be struggling with a mental health issue. Finally, the participants perceived the need for resources to prevent and cope with mental health issues. Conclusion This study suggests that sport is a promising, and potentially engaging avenue for supporting mental health. Adolescents perceive need for clubs, parents, and coaches to develop knowledge around mental health, and in particular, desire strategies for providing help. [ABSTRACT FROM AUTHOR]

There is a strong social norm against consuming alcohol during pregnancy. However, many women do not realise they are pregnant until the sixth week and are not provided with information about the risks of consuming alcohol until they visit a health professional in the second trimester. We conducted semi-structured interviews with 12 midwives and 12 pregnant women from two regions in NSW in 2008-09 to explore attitudes towards alcohol consumption during pregnancy, and the factors that may encourage or inhibit women from following the recommendation to abstain from drinking while pregnant. Both groups noted the social issues around pregnant women consuming alcohol due to perceived social norms and the challenges in not revealing early pregnancy status at social events. [ABSTRACT FROM AUTHOR]