1. FAST COMPANY.
- Author
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Wolfkill, Kim
- Subjects
- *
NEW product development , *AUTOMOBILE industry , *CONTESTS , *RACING automobiles , *MARKETING strategy - Abstract
The article investigates the result when the all-conquering V-10 supercar is set on track against the ALMS championship-winning racer from Porsche. The Carrera GT is the pinnacle of the road-car vehicle development of the company. The 911 GT3 RSR, that won the 12 hours of Sebring, 24 hours of Le Mans, Petit Le Mans and the ALMS GT2 championship last year, is a pure, unadulterated race car.
- Published
- 2006