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The transition from middle school to high school can be a particularly challenging time for music program retention. However, when music teachers view this process through the lens of marketing, it may be possible to develop a more holistic and comprehensive approach toward student enrollment. Marketing strategies related to perception, targeting, salience, and the "rule of seven" are all adaptable to music program membership efforts. These tools can help music teachers more effectively tailor messages and attract prospective students. [ABSTRACT FROM AUTHOR]

Authors and scholars published withinArts Education Policy Reviewhave been diligent to investigate various topics surrounding music educator preparation, mentoring, retention, as well as avenues for continued professional development and growth. Linda Darling-Hammond and Robert Rothman, along with various chapter authors, address education reform on an international level withinTeaching in the Flat World: Learning from High-Performing Systems(2015). The purpose of this article is to examine the recommendations presented by Darling-Hammond, Rothman, and colleagues through the lens of music education research and policy review. Specific areas of focus include: (a) recruitment and rigor of teacher education programs, (b) alternative routes into the teaching profession, (c) teacher induction and new teacher support, (d) career advancement and professional development support, and (e) teacher evaluation. [ABSTRACT FROM AUTHOR]