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Start Over Author "Rylander, David" Topic relationship marketing
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2. TOWARD A SYNTHESIZED FRAMEWORK OF RELATIONAL COMMITMENT.

Author

Rylander, David H., Pelton, Lou E., and Mobley, Mary F.

Subjects
EXCHANGE, RELATIONSHIP marketing, SOCIAL exchange
Abstract

Focuses on the relational perspective of exchange. Effect of relationship marketing on exchange; Approaches to studying the exchange process; Lack of continuum which underlies the social exchange processes.

Published
1996

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