1. A STUDY ON EFFECTS OF E-COMMERCE ON RETAIL INDUSTRY IN INDIA.
- Author
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Karthikeyan, M. and Vimalnath, V.
- Subjects
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RETAIL industry , *ELECTRONIC commerce , *ONLINE shopping , *CONSUMERS , *ECONOMIC systems , *RETAIL stores , *JEWELRY stores - Abstract
Retail sector continues to be the most blooming and powerful sector in India. In Indian economic system the contribution of the Retail quarter up to 10% of GDP is high-quality. A store is a service provider or an agent or a commercial enterprise corporation, whose major enterprise is promoting the goods and offerings immediately to customers thru various distribution channels the fame and fortune of the sector changed completely after the invasion of internet to the retail sector. Prior to the involvement of internet buying and selling was done physically through direct retailing but after the invasion of internet its E-commerce that's ruling the traditional retail sector in India. Online shopping is a part of e-trade which is accomplished commonly by way of the users due to e-commerce web sites in India which lets in us to purchase and promote the products according to our choice at less expensive charge. E-trade internet site has loads of impacts on extraordinary markets and shops. Many corporations began retail business thru website hosting their very own websites together with large form of products and services together with attractive offers to the customers. This platform works as a consortium which avails all the goods which can be available in petty shops to the big buying department shops. It incorporates apparels, shoes, plumbing substances, fixtures, jewelry and food gadgets and so forth. It allows the customers to buy the goods in keeping with their want in time without tons put off. As a result, as a result E-stores have emerged to fulfill the needs of massive segments of clients. On line shopping has experienced a rapid growth throughout the recent years due to its flexibility in operations. This study includes analysis about the benefits of online buying to the clients, Impact of increasing traits, challenges and threats faced by way of the fixed save stores. This paper puts up how E-commerce has changed the traditional retailing in India through the literature gathered from different experts and also suggest steps to improve traditional retailing in hand with E-commerce in India on due analysis. [ABSTRACT FROM AUTHOR]
- Published
- 2022
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