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Abstract Rewilding is an emerging paradigm in restoration science and is increasingly gaining popularity as a cost‐effective ecosystem restoration option. A rewilding framework was recently proposed that contains three integral components: restoring trophic complexity, allowing for stochastic disturbances and enhancing species' potential to disperse. However, as of yet, there has been limited quantitative analysis looking at public preference for rewilding and each of its elements. We used a discrete choice experiment approach to determine public preference for rewilding in the Oder Delta. The unique geographical context of the Oder Delta, spreading evenly across two countries, allowed us to analyse differences between the German (n = 1005) and Polish (n = 1066) samples. In both countries, we found that respondents were willing to pay for rewilding interventions when compared against a status quo option. Notably, preferences were strongest for restoring trophic complexity through promoting the comeback of large mammals. In addition, we found respondents living locally to the study region had significantly different preferences than the nationwide samples, exhibiting negative willingness to pay for the restoration of natural flooding regimes and the presence of large predator species. Read the free Plain Language Summary for this article on the Journal blog.