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In recent years, there has been an increasing attention in the literature on the possibility of analyzing social media as a useful complement to traditional off-line polls to monitor an electoral campaign. Some scholars claim that by doing so, we can also produce a forecast of the result. Relying on a proper methodology for sentiment analysis remains a crucial issue in this respect. In this work, we apply the supervised method proposed by Hopkins and King to analyze the voting intention of Twitter users in the United States (for the 2012 Presidential election) and Italy (for the two rounds of the centre-left 2012 primaries). This methodology presents two crucial advantages compared to traditionally employed alternatives: a better interpretation of the texts and more reliable aggregate results. Our analysis shows a remarkable ability of Twitter to “nowcast” as well as to forecast electoral results. [ABSTRACT FROM AUTHOR]

The growing usage of social media by a wider audience of citizens sharply increases the possibility of investigating the web as a device to explore and track political preferences. In the present paper we apply a method recently proposed by other social scientists to three different scenarios, by analyzing on one side the online popularity of Italian political leaders throughout 2011, and on the other the voting intention of French Internet users in both the 2012 presidential ballot and the subsequent legislative election. While Internet users are not necessarily representative of the whole population of a country’s citizens, our analysis shows a remarkable ability for social media to forecast electoral results, as well as a noteworthy correlation between social media and the results of traditional mass surveys. We also illustrate that the predictive ability of social media analysis strengthens as the number of citizens expressing their opinion online increases, provided that the citizens act consistently on these opinions. [ABSTRACT FROM PUBLISHER]