1. Negotiated Exchanges in Social Networks.
- Author
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Lovaglia, Michael J., Skvoretz, John, Willer, David, and Markovsky, Barry
- Subjects
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SOCIAL networks , *SOCIAL exchange , *SOCIAL interaction , *SOCIAL psychology , *BUSINESS partnerships , *SOCIAL sciences - Abstract
This article proposes a theory to explain how actors in social exchange networks reach agreements on division of resources. Social exchange theory grew. from the application of the economic theory of exchange to social relationships. Sociology focuses on a problematic area for economic theory, the exchange of valued objects in, relatively small groups, where actors seek to settle on one optimal outcome out of a range of possibilities. Central to theoretical development today is a class of networks in which subtle power differences occur. This phenomenon is known as weak power. In these weak power networks, some positions may have advantages over others in acquiring resources through exchange. However, unlike the advantages in strong power networks, advantages in weak power networks are not progressive. Over a series of exchanges, a strong power advantage eventually results in one, exchange partner receiving nearly all available resources. Weak power is limited in range and magnitude. This necessitates theoretical refinement because adequate assessment of power differences between positions in weak power structures requires more, precise predictions of exchange rates at equilibrium.
- Published
- 1995
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