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Eye contact is essential for human interactions. We investigated whether humans are able to avoid eye contact while navigating crowds. At a science festival, we fitted 62 participants with a wearable eye tracker and instructed them to walk a route. Half of the participants were further instructed to avoid eye contact. We report that humans can flexibly allocate their gaze while navigating crowds and avoid eye contact primarily by orienting their head and eyes towards the floor. We discuss implications for crowd navigation and gaze behavior. In addition, we address a number of issues encountered in such field studies with regard to data quality, control of the environment, and participant adherence to instructions. We stress that methodological innovation and scientific progress are strongly interrelated. [ABSTRACT FROM AUTHOR]

There is a long history of interest in looking behavior during human interaction. With the advance of (wearable) video-based eye trackers, it has become possible to measure gaze during many different interactions. We outline the different types of eye-tracking setups that currently exist to investigate gaze during interaction. The setups differ mainly with regard to the nature of the eye-tracking signal (head- or world-centered) and the freedom of movement allowed for the participants. These features place constraints on the research questions that can be answered about human interaction. We end with a decision tree to help researchers judge the appropriateness of specific setups. [ABSTRACT FROM AUTHOR]