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Corporate Social Responsibility (CSR), over the last few decades, has become a buzzword among organizations and its stakeholders. Communicating CSR has evolved from a unidirectional mode to a bi-directional mode, enabling companies build positive reputation with stakeholders – from design phase to implementation of any CSR initiative. Penal measures, as stipulated in the amendments to Companies Act 2013, make it imperative for businesses and academic experts to interpret CSR reporting and communications in greater depth. Every company chooses to implement CSR in its own manner based on its size, the industry in which it operates, the inherent culture, the demands of its stakeholders and the company’s own history. This study examines the communication materials meant for consumption by the intended audience of CSR communications (internal/external actors) along with official social media presence, CSR communication modalities, including challenges and gaps in CSR communication pertaining to Indian Organizations. Qualitative data from one hundred Indian companies across nine sectors are analyzed to see how these companies address CSR reporting and communications in arriving at a framework for communicating CSR Initiatives. [ABSTRACT FROM AUTHOR]

Social Media Platforms help the various users not only to interact but also to influence towards decision making. There are various social media platforms like video based like Instagram and content based like Facebook and Twitter for business purposes. The aim of this paper is to analyze the use of social media platform for social projects. These various social media platforms have provided an opportunity for various stakeholders to interact amongst them and their customers. Many of the Indian companies have embraced these social platforms to communicate and reach out to their stakeholders. Researchers in this paper, specifically explore the video sharing platform like Instagram for Corporate Social Responsibility (CSR) tasks and activities. The researchers performed analysis on the Instagram posts, messages and content for the top 100 listed companies in the National Stock Exchange (NSE) in India. The researchers performed analysis on the responses from each of the stakeholders. They further analyze how Indian companies are using video and photo based social media platforms to create social impacts within India. The researchers also performed a intensive literature review to analyze the gaps as well compare the results of this study. The researchers also explored to review how many of the Instagram messages and posts are related to CSR from the total posts and responses. The authors used quantitative methods to analyze their data. The findings show how distributed and rudimentary the companies are. The study shows how Indian companies are adopting and utilizing social media platforms and specifically Instagram for their CSR activities. The findings are revealing that only a few Indian companies are consciously utilizing social platforms for their social projects. [ABSTRACT FROM AUTHOR]

Social Media Platforms help the various users not only to interact but also to influence towards decision making. There are various social media platforms like video based like Instagram and content based like Facebook and Twitter for business purposes. The aim of this paper is to analyze the use of social media platform for social projects. These various social media platforms have provided an opportunity for various stakeholders to interact amongst them and their customers. Many of the Indian companies have embraced these social platforms to communicate and reach out to their stakeholders. Researchers in this paper, specifically explore the video sharing platform like Instagram for Corporate Social Responsibility (CSR) tasks and activities. The researchers performed analysis on the Instagram posts, messages and content for the top 100 listed companies in the National Stock Exchange (NSE) in India. The researchers performed analysis on the responses from each of the stakeholders. They further analyze how Indian companies are using video and photo based social media platforms to create social impacts within India. The researchers also performed a intensive literature review to analyze the gaps as well compare the results of this study. The researchers also explored to review how many of the Instagram messages and posts are related to CSR from the total posts and responses. The authors used quantitative methods to analyze their data. The findings show how distributed and rudimentary the companies are. The study shows how Indian companies are adopting and utilizing social media platforms and specifically Instagram for their CSR activities. The findings are revealing that only a few Indian companies are consciously utilizing social platforms for their social projects. [ABSTRACT FROM AUTHOR]

The web2.0 has already produces a couple of social media platforms that helps them to interact. Various stakeholders and business organizations are using social media platform not just for casual interactions but also for business purposes. In the interconnected world these various social media platforms have drastically changed the way various stakeholders interact, communicate and connect with each other. In this process many corporate organizations have started to adopt these social media platforms towards corporate social responsibility (CSR) aspects. This paper adds to the ongoing development of the field of social networks. The motivation for the authors to perform this study is to identify and explore the gap particularly in the area social media and CSR due to mandated CSR in the Indian context. The purpose of this paper is to review and analyze how online social media networks are being utilized as platform for Corporate Social Responsibility (CSR) disclosures. The researchers through the study of literature reviews found the gap in the area of social media and mandated CSR. There have been numerous studies by various researchers that have been investigated across the globe for the last 10 years on the areas of social media and Corporate Social Responsibility. The authors performed analysis on the messages posted by the 165 public listed companies on these social media platforms in the National Stock Exchange (NSE) in India. The authors analyzed the messages and their responses that were received on two of the most popular online social networks, Facebook and Twitter. The authors analyzed the results of these data, and explored to see which of these 165 Indian listed companies are using social media networks and which of these social media networks are most frequently used. In addition, the authors also investigated to see how many of the 165 companies in India have adopted these two online social media more effectively and communicated the same to the stakeholders. The study also explored how Indian companies communicate more frequently the non-CSR messages more than CSR messages. The study also explored if the companies are employing an informing strategy or an interacting strategy towards external publics. Using quantitative methods the authors test and compare the results. The authors primarily exploit the new mandate for this study. The findings show how this industry is chaotic and unpredictable. The study also shows how the Indian companies are transitioning and adopting these social media platforms is used for CSR disclosures. However, the mandate has created greater awareness and that was evident from the results of utilizing social media for CSR after 2014. The authors use 3 time periods, 2018, 2017 and 2016. The findings revealed that the companies are consciously utilizing these social media platforms towards their CSR practices. The authors use stakeholder theory as the research framework and developed the stakeholders accordingly. The unique aspects of this paper are it divulges the details of the various companies across various industries and their impact on CSR due to social media. The paper contributes to the CSR literature as it presents empirical evidence of the influence of social media on CSR on practices in a developing country like India that has a mandated setting towards CSR. [ABSTRACT FROM AUTHOR]

There are various social media platforms that help various users to interact. Among the various platforms the video based platforms like Instagram are being used for business purposes. The aim of this paper is to analyze the use of online social networks as a medium for Corporate Social Responsibility (CSR) disclosures. These video based social media platforms have drastically changed the way various stakeholders interact with their stakeholders and customers. Many corporate organizations have started to adopt these video based social media platforms like Instagram to enhance their corporate social responsibility (CSR) aspects. To this end, an analysis was performed of the messages posted by the top 100 public listed companies in the National Stock Exchange (NSE) in India. In addition, analysis was performed on the responses that they received on two of the most popular online social networks Instagram. This paper adds to the ongoing development of the field of social media especially focusing on video based networks like Instagram. The motivation for the authors to perform this study is to identify and explore the gap particularly in the area social media related to Instagram and CSR due to mandated CSR in the Indian context. The authors in this paper review and analyze how online social media networks like Instagram are utilized for Corporate Social Responsibility (CSR) activities. The researchers through the study of literature reviews found the gap in the area of Instagram and mandated CSR. There have been numerous studies by various researchers that have been investigated across the globe for the last 10 years on the areas of Instagram and CSR. The authors performed analysis on the messages posted by the 100 public listed companies. The authors analyzed the messages and their responses that were received on Instagram. The results of the analysis of these data are explored to see which of the Indian listed companies are using social media networks and which of the social media networks are most frequently used. In addition, the authors investigate which corporates adopted the online social media more effective and communicated the same to the stakeholders. The study also explored how Indian companies communicate more frequently the non-CSR messages more than CSR messages. In addition they also explored if the companies are employing an informing strategy or an interacting strategy. The authors analyzed the results of these data, and explored to see which of these 100 Indian listed companies are using Instagram frequently towards CSR activities. Using quantitative methods the authors tested and compared the results. The findings show how these companies are chaotic and unpredictable on Instagram. However, the CSR mandate has created greater awareness and that was evident from the results of utilizing social media platforms like Instagram after 2014. The findings show how this industry is chaotic and unpredictable. The study also shows how the Indian companies are transitioning and adopting these social media platforms is used for CSR activities. The findings revealed that the companies are consciously utilizing Instagram platforms towards their CSR practices. The authors use stakeholder theory as the research framework and developed the stakeholders accordingly. [ABSTRACT FROM AUTHOR]

The aim of this paper is to analyze the use of online social networks as a medium for Corporate Social Responsibility (CSR) disclosures. To this end, an analysis was performed of the messages posted by the top 500 public listed companies in the National Stock Exchange (NSE) in India. In addition, analysis was performed on the responses that they received on two of the most popular online social networks Facebook and Twitter. The results of the analysis of these data are explored to see which of the Indian listed companies are using social media networks and which of the social media networks are most frequently used. In addition, the goal of this paper is to investigate which corporates adopted the online social media more effective and communicated the same to the stakeholders. The study also explored how Indian companies communicate more frequently the non-CSR messages more than CSR messages. The study also explored if the companies are employing an informing strategy or an interacting strategy towards external publics. The findings show how this industry is chaotic and unpredictable. The study also shows how the Indian companies are transitioning and adopting these social media platforms is used for CSR disclosures. [ABSTRACT FROM AUTHOR]

The aim of this paper is to analyze how luxury fashion brands are using social media network platforms. To this end, an analysis was performed of the messages, pictures and videos posted by the top 50 luxury brands in India and the responses that they received on one of the most popular online social networks, Instagram. The aim of the paper is to explore the results of the analysis of these data show how luxury fashion brands in India are using social media networks, which of the social media networks are most frequently used and if the social media usage differs based on brands country of origin. The findings show how this industry is still in its rudimentary phase of using digital technologies like social media networks and equally chaotic and unpredictable. The study also shows how the global luxury brands are transitioning and expanding into Indian markets and how these social media platforms are used for adoption. The study also explores to see which of the luxury brands use photos, posts and videos. [ABSTRACT FROM AUTHOR]

The objective of this paper is to systematically review the literature to identify published measures on the use of online social networks as a medium for Corporate Social Responsibility (CSR). In addition to social networks the literatures were also looked at social network analysis (SNA) in the area of CSR and Sustainability. To this end, the study was performed a systematic review of literature of online social networks like Facebook, Twitter and Instagram. Searches were made from digital library of Amrita University and through online library database sources and references of eligible papers. We classified measures according to conceptual framework that underwent content validation with an expert panel. The purpose of the analysis, which aggregates the results of 250 recent empirical studies, published in the last 17 years, between 2000 and 2017, in the international literature on Social Media platforms and CSR and Sustainability. The literature review analysis also focuses on ratifying and exploring the existing underlying theories. [ABSTRACT FROM AUTHOR]

The objective of this paper is to analyze and identify the empirical link between Corporate Social Responsibility (CSR) in form of Corporate Social Performance (CSP) and Corporate Financial Performance (CFP) that has been steadily investigated for the last 20 years. In addition, the study conducted a study of literature reviews across all regions and especially focusing on the Indian context. The study found that across more than 100 literatures there are no more than 3 studies that has the Indian context. The study explored the gap on Indian context and efforts are taken to develop the linkage and the relationship between CSP and CFP. Efforts are also taken to explore which of the financial and the nonfinancial variables are linked and if the results are similar to the already existing studies. [ABSTRACT FROM AUTHOR]

The aim of this paper is to analyze the use of online social networks as a medium for Corporate Social Responsibility (CSR) disclosures. To this end, an analysis was performed of the messages posted by the top 200 public listed companies in the National Stock Exchange (NSE) in India. In addition, analysis was performed on the responses that they received on two of the most popular online social networks Instagram and Youtube. The results of the analysis of these data are explored to see which of the Indian listed companies are using social media networks and which of the social media networks are most frequently used. In addition, the goal of this paper is to investigate which corporates adopted the online social media more effective and communicated the same to the stakeholders. The study also explored how Indian companies communicate more frequently the non-CSR tasks and activities more than CSR activities using social media platforms like Instagram and Youtube. The study explored to find how rudimentary the adoption is. The study also shows how the Indian companies are transitioning and adopting these social media platforms is used for CSR disclosures. [ABSTRACT FROM AUTHOR]