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This paper investigates how parties spread news from traditional media on their social network accounts to engage followers. In particular, we address why parties would choose to include in the 'media digest' they carefully craft for their followers also content from 'hostile' media outlets and journalists. We analyze 4,586 Facebook posts published by the main Italian parties during the 2019 European election campaign, assessing the impact on readers' engagement of counter-attitudinal and pro-attitudinal content from either hostile or friendly media. Our results show that parties skillfully exploit friendly and hostile sources alike to alternatively engage or outrage their followers. [ABSTRACT FROM AUTHOR]

This article analyzes 3 months of online debate during the electoral campaign for the 2016 Italian constitutional referendum. Through supervised sentiment analysis, we assess the extent of support for the referendum within the general public of Twitter users (Twittersphere) by analyzing the voting intentions expressed online in 2,369,333 tweets. Similarly, we exploit the practice of social TV and investigate the support for the referendum expressed by the 160,465 tweets posted by second screeners, that is, the subsample of Twitter users who watched and actively commented on nine political talk shows during the campaign. We compare the mentions and the attitudes of the Twittersphere and the second screeners by means of a lead–lag analysis to test whether the second screeners can act as influencers and trendsetters able to shape or anticipate attention and opinions toward an issue within larger audiences. The results reveal an inverse relationship between the Twittersphere and the second screeners whereby the reactions of the latter diverge from those of the general Twitter public. This finding has implications for the literature on echo chambers and the polarization of social media. [ABSTRACT FROM AUTHOR]

Scholars have emphasized the need to deepen investigation of intraparty politics. Recent studies look at social media as a source of information on the ideological preferences of politicians and political actors. In this regard, the present article tests whether social media messages published by politicians are a suitable source of data. It applies quantitative text analysis to the public statements released by politicians on social media in order to measure intraparty heterogeneity and assess its effects. Three different applications to the Italian case are discussed. Indeed, the content of messages posted online is informative on the ideological preferences of politicians and proved to be useful to understand intraparty dynamics. Intraparty divergences measured through social media analysis explain: (a) a politician's choice to endorse one or another party leader, (b) a politician's likelihood to switch off from his or her parliamentary party group; and (c) a politician's probability to be appointed as a minister. [ABSTRACT FROM AUTHOR]

Motivated by the literature on ‘competing principals’, this article studies the effect of interactive social networking sites on the behavior of politicians. For this purpose, 12,455 comments posted on the Facebook walls of 423 Italian MPs have been analyzed to assess whether Facebook played a role in the selection of the Italian Head of State in 2013, enhancing responsiveness. The statistical analysis reveals that the pressure exerted through social media did not affect MPs’ propensity to express public dissent over the party line, which is instead affected by more traditional ‘principals’ and factors: seniority, primary elections, and factional membership. [ABSTRACT FROM PUBLISHER]

Recent studies investigated the effect of e-campaigning on the electoral performance. However, little attention has been paid to the content of e-campaigning. Given that political parties broadcast minute-by-minute the campaign messages on social media, this comprehensive and unmediated information can be useful to evaluate the impact of different electoral strategies. Accordingly, this article examines the electoral campaign for the 2013 Italian general election to assess the effectiveness of positive and negative campaigning messages, measured through content analysis of information published on the official Twitter accounts of Italian parties. We evaluate their impact on the share of unsolicited voting intentions expressed on Twitter, measured through an innovative technique of sentiment analysis. Our results show that negative campaign has positive effects and its impact is stronger when the attacker is meanwhile under attack. Conversely, we only find a circumstantial effect of positive campaign related to clientelistic and distributive appeals. [ABSTRACT FROM AUTHOR]

This article addresses the potential role played by social media analysis in promoting interaction between politicians, bureaucrats, and citizens. We show that in a 'Big Data' world, the comments posted online by social media users can profitably be used to extract meaningful information, which can support the action of policymakers along the policy cycle. We analyze Twitter data through the technique of Supervised Aggregated Sentiment Analysis. We develop two case studies related to the 'jobs act' labor market reform and the '#labuonascuola' school reform, both formulated and implemented by the Italian Renzi cabinet in 2014-15. Our results demonstrate that social media data can help policymakers to rate the available policy alternatives according to citizens' preferences during the formulation phase of a public policy; can help them to monitor citizens' opinions during the implementation phase; and capture stakeholders' mobilization and de-mobilization processes. We argue that, although social media analysis cannot replace other research methods, it provides a fast and cheap stream of information that can supplement traditional analyses, enhancing responsiveness and institutional learning. [ABSTRACT FROM AUTHOR]

What is the relationship between Internet usage and political trust? To answer this question, we performed a cross-sectional analysis of Eurobarometer survey data related to 27 countries and a supervised sentiment analysis of online political information broadcast during the Italian debate on the reform of public funding of parties. The results disclose the differences between Web 1.0 websites and Web 2.0 social media, showing that consumption of news from information/news websites is positively associated with higher trust, while access to information available on social media is linked with lower trust. This has implications for the debate on social media as a public sphere and for the tension between professional and citizen journalism. [ABSTRACT FROM AUTHOR]

In recent years, there has been an increasing attention in the literature on the possibility of analyzing social media as a useful complement to traditional off-line polls to monitor an electoral campaign. Some scholars claim that by doing so, we can also produce a forecast of the result. Relying on a proper methodology for sentiment analysis remains a crucial issue in this respect. In this work, we apply the supervised method proposed by Hopkins and King to analyze the voting intention of Twitter users in the United States (for the 2012 Presidential election) and Italy (for the two rounds of the centre-left 2012 primaries). This methodology presents two crucial advantages compared to traditionally employed alternatives: a better interpretation of the texts and more reliable aggregate results. Our analysis shows a remarkable ability of Twitter to “nowcast” as well as to forecast electoral results. [ABSTRACT FROM AUTHOR]

The growing usage of social media by a wider audience of citizens sharply increases the possibility of investigating the web as a device to explore and track political preferences. In the present paper we apply a method recently proposed by other social scientists to three different scenarios, by analyzing on one side the online popularity of Italian political leaders throughout 2011, and on the other the voting intention of French Internet users in both the 2012 presidential ballot and the subsequent legislative election. While Internet users are not necessarily representative of the whole population of a country’s citizens, our analysis shows a remarkable ability for social media to forecast electoral results, as well as a noteworthy correlation between social media and the results of traditional mass surveys. We also illustrate that the predictive ability of social media analysis strengthens as the number of citizens expressing their opinion online increases, provided that the citizens act consistently on these opinions. [ABSTRACT FROM PUBLISHER]