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Finding the right balance of ingredients is essential to any recipe. Without butter, for example, a particular dish might not come together or taste right. Such is the case with [...]

For brands, the Super Bowl was once simply about counting the eyeballs that saw their ads. In our fragmented, social media world, though, marketers' math has become much more complicated--they [...]

If you are a marketing chief, one of the best return-on-investment channels may actually include your colleagues. Increasingly, marketers are turning their employees into social media mavens, encouraging them to [...]

With retailers ringing up unusually high sales using Pinterest--arguably the year's biggest digital-platform sensation--marketers are getting ready to pin holiday gift ideas and seasonal content like glittering ornaments to a [...]

Dunkin' Donuts today is launching TV spots called #MyDunkin, featuring the brand's passionate Twitter fans. It's the latest social media-minded initiative led by global CMO John Costello, who was behind [...]

Specs Who Founder Shannon Smith (L) and vp, product Abby Ross What Social marketing agency Where Chicago offices When Facebook opened up its API to developers in 2009, Shannon Smith [...]

Specs Who Greg Gumbel Age 66 Accomplishments Veteran sports announcer for ESPN, CBS and NBC; will lead CBS Sports Network's nightly coverage the week of Super Bowl XLVII Base Fort [...]

The article focuses on several social media resources that are targeting customers with abilities of social networks via various application and services which include wen resources like Facebook; Snapchat; and Twitter.

The article profiles the 360i advertising agency as of December 2013. Topics include the agency's receipt of the journal's 2013 digital advertising agency of the year award, the experiences of executives such as Bryan Wiener, and a social media advertisement for Oreo brand cookies that was developed for the 2013 Super Bowl sporting competition.

The article examines the marketing of the 2013 motion picture "Anchorman 2: The Legend Continues," by motion picture studio Paramount Pictures and its advertising agency Zemoga. The frequent use of cast members of the sequel, particularly comedian Will Ferrell, in television appearances and on social media in the characters they portray is discussed.

The article examines the use of social media in marketing by the New York Giants football team of the National Football League (NFL). Nilay Shah, the Giants' manager of social media, is depicted using a smartphone to communicate through the Website Twitter with Giants' fans before and during a game, a process which is contrasted with traditional sports journalism. The Giants' use of social media in collaborative marketing with its corporate sponsors is examined.

The article discusses the use of social media to promote sports event, and mentions the advertising campaign of sports channel ESPN, #Fantake which asks users of photo sharing service Instagram to submit smartphone videos and then selects one to air. Topics discussed include a study by social research firm Simply Measured to identify which sports creators are top scorers with users, views of Kevin Shively, from Simply Measured, on this study, and popularity of National Basketball Association.

The article discusses the role of social media websites in monitoring the effectiveness of Super Bowl football tournament advertisements. Topics include big data and the use of consumer data, the consumer buzz that can be monitored on social media, brand equity, and the beverage company Pepsi-Cola Co.'s sponsorship of the 2013 Super Bowl halftime show.

The article examines the relationship between social media and advertising agencies. A trend is examined in which advertising agencies seeking potential clients are less likely to market themselves as having a special expertise in using social media in Internet advertising and marketing. The trend is attributed to the belief among advertising executives that social media is part of an integrated approach to the creation and use of Internet advertising.

The article informs that marketers are turning their employees into social media to promote positive, intriguing or helpful stories that are on-brand. It is noted that MasterCard quietly launched an ambassador program that had employees share brand-minded news and other content across their personal social channels. It is noted that a study released by Altimeter Group found that 90 percent of brands already used or planned to pursue an employee advocacy program.

The article reports that the social networking service Twitter debuted its high definition streaming at the Wimbledon tennis tournament in July 2016. Topics covered include the author's view that the future of social media is all about recorded and live video, the likelihood that targeted advertisements will appear alongside sports video in the near future, and the 10 million-dollar deal that Twitter has with the National Football League for live streaming rights.

The article focuses on toys that generated the best social media buzz in 2014 including Lego, Barbie, and Alex Toys based on an analysis of the biggest sellers from online retailers Amazon, Toys "R" Us and Target.

The article discusses how social media has allowed companies such as automobile manufacturer General Motors (GM), sporting retailer Dick's Sporting Goods, and fast food chain Five Guys Burgers and Fries to improve their services. Topics include how GM stopped manufacturing a steering wheel with metal after complaints, how Dick's hired more staff for closing time, and how customers persuaded Five Guys to offer milkshakes.

The article focuses on luxury brands and social media. It states that while most luxury brands have avoided social media, the growing importance of it in marketing has resulted in high-end brands like fashion companies Burberry, Chanel, and Louis Vuitton to realize the value of social media. It mentions high-end brands including computer company Apple and watch brand Rolex have have mostly avoided social media but may change their social media policies in the future.

The article discusses marketing efforts on the social media website Facebook, focusing on statistics on the 10 posts with the most viewer actions such as comments or sharing, including media from sports events like the FIFA World Cup.

The article discusses the branding of professional football players who play in the National Football League (N.F.L.), focusing on the top players in terms of social media presence on social networks such as Twitter, Facebook, and Instagram. The sponsorships and social media followers of the top seven players are listed, including quarterbacks Robert Griffin III, Russell Wilson, and Colin Kaepernick.

The article discusses the introduction of in-stream sponsored advertising on the Tumblr social media and blogging website of the Internet services company Yahoo! Inc., presenting a ranking of top advertisements as of December 2013. Advertisements for the band One Direction, the film "The Purge," and the film "The Great Gatsby" are mentioned.

An interview is presented with David Lawenda, a vice president at the social networking company Facebook Inc. as of November 2013. Topics include Facebook's marketing strategies within Hispanic markets, display advertising strategies in social media, the microblogging website Twitter, and Lawenda's career.

The article examines a trend among retail industry firms engaged in electronic commerce in which they are using photographs of their products on their Websites previously posted by users of social media Websites such as Instagram, Twitter and Pinterest. Companies used as examples including Urban Outfitters, Under Armour and the automobile brand Mini Cooper.

The article considers the use of social media in Internet marketing by the fast food restaurant chain Dunkin' Donuts. The company's use of an Internet video it created for the Vine platform of social media Website Twitter as television advertising in the cable television sports program "Monday Night Countdown" on the network ESPN is examined.

The article examines the use of Vine, a mobile device application allowing mobile computer users to offer short Internet videos on a social media Website created by social media company Twitter Inc., in marketing of motion pictures by the motion picture industry and motion picture theaters. The use of Vine to promote the films "Monsters University" and "World War Z" by the theater chain Regal Entertainment Group is among the examines cited.

The article examines the use of the social media Website Tumblr in marketing. It is reports that the sporting goods retail store chain Champs Sports will include its Tumblr address in television advertising it will present during broadcasts of 2013 National Basketball Association (NBA) playoffs. This is among the examples cited of companies including their Tumblr address in other forms of advertising as a means of targeting users of the Website.

The article considers the use of business software for social media for for automated crisis management and public relations damage control using the tax return preparation industry firm H & R Block as an example.

The article considers the use of social media in Internet marketing and advertising management. A trend is examined in which companies are using social media to present advertising and marketing based on breaking news or special events in as close to real time as possible. A use of the social media Website Twitter during a power failure at the 2013 Super Bowl football game by Oreo brand cookies is among the examples cited.

The article discusses the financial performance of the Lincoln Motor Co. automotive manufacturer as of January, 2013 and describes the development of an advertising campaign that involves social media and a Super Bowl television commercial. Topics include crowdsourcing and the microblogging website Twitter.