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Recently, advertising and new forms of internet advertising are among the most popular tools to influence buyers. It is the most visible and most discussed form of marketing communication. Advertising has the ability to influence the creation and change of needs, demand, but also consumer interests and habits. Just as advertising can affect consumers' buying behaviour, advertising can also discourage it. The objective of the contribution is the theoretical processing of the research problems in the field of advertising and internet marketing, as well as the analysis of the impact of advertising, social networks and other selected new marketing trends affecting the purchasing behaviour of a Slovak consumer in the automotive industry. The obtained primary data were processed in the statistical program and the Chi-quadrate and Mann-Whitney U tests were used to confirm or reject the hypotheses. The survey was composed of consumers living in the eastern region of Slovakia. The results of our research show that there are no statistically significant differences in the impact of automobile company advertising on consumers depending on their gender. The second examined hypothesis has not been confirmed and points out that there are no statistically significant differences in the impact of automobile company profiles on social networks on consumers depending on their age. The results of our research can be beneficial to several target groups. The results can serve as a source of information and as a basis for decision-making and selection of effective and competitive forms of promotion that would influence purchasing decisions, the purchasing behaviour of consumers and the academic community in the form of backgrounds and ideas for further scientific research within the subject matter. [ABSTRACT FROM AUTHOR]

Internet and Internet marketing are currently the most used and most effective promotion tools, as well as tools of attracting new consumers in any area of business. In the current strongly saturated market it is also necessary to constantly develop innovative changes and create new markets that encourage consumers to purchase behaviour. Determinant of success is to understand the requirements and desires of consumers and be able to assume their future expectations. An important starting point for understanding the purchasing decisions and purchasing behaviour of consumers is the psychological level of consumer behaviour. Internet and Internet marketing influence the thinking and feelings of consumers in some extent and thus motivate them to purchase. Every company, whether in the field of selling products or services on the market wants to be successful and make due profit, without which using the Internet and Internet marketing is not possible. The present paper reports a theoretical summary and the results of research on the use of Internet marketing in terms of Slovak consumers. The research results were processed on the basis of selected statistical methods. The end of the article refers to knowledge that the Internet and Internet marketing greatly influence purchasing decisions and purchasing behaviour of Slovak consumers in any area that is the reason why they are more and more used. [ABSTRACT FROM AUTHOR]

Communication in tourism sphere is very important. We can say that communication affects tourism as it is. Informational technology in recent years hit every area of business and influenced the use of marketing tools in the field of tourism as well. In the era of information society the information have character of power supply. Internet communication is essential to the success of any company, organization, destinations, but also of each individual. Timely and relevant information help to obtain a significant competitive advantage. Time savings of electronic communication, customer responsiveness and use of complex services delivers time and cost advantages. Paper focuses on use of the chosen possibilities in virtual market of small and mediumsized enterprises in tourism from the perspective of the consumer. The aim of this paper is to point out the possibility of the impact of the Internet and social networks on the purchasing behaviour of Slovak consumers in tourism sphere. The research was carried out on the basis of a questionnaire as main tools. The selection of respondents was nonrandom and focused to Slovak respondents as consumers in mentioned sphere. To detect differences among multiple groups' comparisons more statistical methods were used. Internet and social networks are the most recent period an essential part of small and medium enterprises in tourism, but also for consumers. The competitiveness of SMEs in the field of tourism in Slovak as well as the world market grows very fast. For this reason the internet and social networking in tourism plays very important role. Internet and social networks can equally affect buying behaviour and purchasing decisions of consumers in tourism. [ABSTRACT FROM AUTHOR]