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The subject of research in this paper is the analysis of ethically relevant values and behavior in Serbia after the end of the state of emergency in March 2020 caused by the COVID-19 pandemic. The research is aimed at examining the attitudes of employees in Serbia to determine whether the attitudes of respondents can be grouped into three mutually independent ethical dimensions: a) attitude towards themselves and others, b) economy and existence and c) science and knowledge. We were also interested in whether these ethical values were perceived differently by male and female respodents. These three elements were analyzed since Serbia is a country that has gone, and to some extent is still going, through socio-economic changes, which are especially reflected in non-standard social circumstances when ethical values, principles and beliefs are expressed. In a sample of 640 respondents, surveyed via social networks, the results show that the pronounced correlation groups the attitudes of employees into three mutually independent ethical dimensions, and that gender does not affect ethically relevant values and behaviors in the domain of the crisis caused by the COVID-19 pandemic. [ABSTRACT FROM AUTHOR]

The purpose of this paper is to provide insight into the role of reward-based crowdfunding in farm financing, with a focus on its likelihood of success. The study uses a sample of 1,566 projects from the Kickstarter platform between 2014 and 2020. We added the level of urbanisation and relative importance of agriculture in the country's economy to the basic elements to assess the importance of the crowdfunding. We run a logistic regression model to investigate factors that motivate investment decisions. We discovered a statistically significant negative correlation between the self-set campaign goal and project success, as well as a small positive impact of number of backers and a positive impact of the importance of agriculture in the country's economy on crowdfunding success. In an era of rapid innovation and the rise of social networks, this paper contributes to the current literature on the agri-food industry's reword-based crowdfunding approach. [ABSTRACT FROM AUTHOR]