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This experiment examines how priming desire for national status affects support for actions to address global issues, such as climate change and refugees.

In this study, we examine how norms that present different motives of others (proself vs. prosocial motives) affect moral perceptions of the norms, anticipated emotions when acting inconsistently with the norms, and intentions to engage in norm-consistent behavior. We test this in the context of the environment, especially in the domain of electric vehicle usage.

In this study, we investigate the interaction between a cosmopolitan orientation (as exemplified by cultural openness, global prosociality, and cultural diversity) and environmental message frame (egoistic vs. biospheric) on personal endorsement of and perceived normative endorsement of egoistic and biospheric values, as well as pro-environmental intentions.

This study examines how the effects of descriptive social norms on pro-environmental behavior differ when the norms are described as being driven by selfish vs. prosocial motivation.

We examine how desire for national status is associated with support for climate actions.

This study examines the effect of social exclusion on the association between environmental beliefs and behavioral intentions. We also examine a sense of control as a mediator.

Research on sustainability behaviors has been based on the assumption that increasing personal concerns about the environment will increase proenvironmental action. We tested whether this assumption is more applicable to individualistic cultures than to collectivistic cultures. In Study 1, we compared 47 countries ( N = 57,268) and found that they varied considerably in the degree to which environmental concern predicted support for proenvironmental action. National-level individualism explained the between-nation variability above and beyond the effects of other cultural values and independently of person-level individualism. In Study 2, we compared individualistic and collectivistic nations (United States vs. Japan; N = 251) and found culture-specific predictors of proenvironmental behavior. Environmental concern predicted environmentally friendly consumer choice among European Americans but not Japanese. For Japanese participants, perceived norms about environmental behavior predicted proenvironmental decision making. Facilitating sustainability across nations requires an understanding of how culture determines which psychological factors drive human action.