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The aim of this study is to The aim of this paper is to discusse Muslim teachers perspectives on students hedonism behaviors at Senior High School Poso. This study used qualitative method in which the data was gathered through direct observation, in-depth interview with students’ parents, and written material. The results of the study concluded that many students has bad behavior such as consumptive, individualistic, selfish, lazy, irresponsible, wasteful, undisciplined in time, lying, disrespectful of time, shouting, likes to scold, likes to curse, and likes to fight. Besides that, students also like to annoy classmates, like to skip school, and disrespect teachers. The Islamic Religious Education teacher at the school views hedonistic behavior as behavior that can lead students to behavior that exceeds boundaries. Meanwhile, this behavior is very disliked by Allah and His Messenger, so that Islamic Religious Education teachers and stakeholders are expected to prevent hedonistic behavior among students so it does not damage their future.

This study aims to validate the personal values that push up entrepreneurs to idealize startups in Brazil. The research respondents are incubated at SEBRAE’s centers, a Brazilian support service for micro and small companies, in Alto do Tietê region, São Paulo, Brazil. The empirical quantitative research used the PQV values scale, the Portrait Questionnaire Value, which evaluates individual values based on Schwartz's model of human values. Continuing the studies of this author, this research is made considering ten types of personal values and four areas that present the following indicators: 1. Conservation (conformity, tradition and security); 2. Openness to change (self-direction, stimulation and hedonism); 3. Self-enhancement (achievement and power); 4. Self-transcendence (benevolence and universalism or philanthropy). The scale contains 40 statements and describes people with different aims, interests and aspirations. A multidimensional scale (MDS), with the aid of R software, analyzed the results in order to position the values dimensions. The hypothesis that the predominant latent values are from the openness to change area was confirmed. Thus, the conclusion is that personal values related to openness to change, such as: self-determination, stimulation and hedonism or pleasure, are latent values in the entrepreneurs interviewed. These values are related to freedom, creativity, audacity and pleasure in their projects.

This study is based on the emergence of teenagers’ behaviors which is deviated from the tradition of Minangkabau society. It aims to determine how hedonism affects Minangkabau's local pearls of wisdom. A qualitative approach with phenomenology research design was used where 25 Minangkabau teenagers, religious and traditional leaders who live in Lima Puluh Kota, Tanah Datar, and Agam involved in the study. The data taken from observation, interview, and documentation. The results reveal that the paradigm shift of young Minangkabau’s social behavior is caused by hedonism that can be seen in both positive and negative aspects. In positive ways, they live their lives mainly to fulfill their needs, add experiences, create a sense of secure for the community, and be open minded. Meanwhile, in negative ways, traditions based on Islamic laws and the Holly Quran were regarded only as symbols. Such hedonism tends to trigger crime, individualism, laziness, free-sex, insecurity, and consumptive. Thus, this kind of behavior was caused by the absence of religious and custom education they had in the family and social lives.

Gaya hidup hedonis merupakan salah satu daya tarik yang banyak diminati oleh kaum milenials seperti mahasiswa. kegiatan nongkrong, jalan ke mall bahkan liburan merupakan kegiatan yang menarik untuk dilakukan. namun apabila dilakukan dengan berlebihan maka perlu dipertanyakan apakah kegiatan tersebut dilakukan untuk melepaskan stres semata atau merupakan suatu kesenangan semata yang tidak bermakna. salah satu aspek yang mempengaruhi gaya hidup hedonis yaitu konsep diri. konsep diri merupakan cara diri kita memandang diri kita sendiri.

Increasing autonomy in purchasing decisions within adolescence leads to a high degree of uncertainty. Previous research has revealed that assistance to minimizing consumer risk has been identified as one of the predominant motives for shopping with a companion. Even though accompanied shopping is a significant characteristic of adolescent consumer behaviour, only a few studies have addressed this topic so far. We conduct five studies to address this issue. Two laboratory studies and three field studies demonstrate that a shopping companion does not reduce adolescents’ perceived risk. Furthermore, this finding applies not only to teenagers, but also to adults. Based on these results, other factors and influences that determine shopping together are examined, as is their actual implementation. Two field studies show a positive effect of a shopping companion on adolescents’ consumer experience. Accompanied consumers enjoy shopping much more than solo shoppers, which mediates the relationship between shopping situation (solo vs. With a companion) and shopping experience satisfaction.

The present study investigates the effects of eudaimonia and hedonism on genre preferences by connecting eudaimonia and hedonism survey measures to individuals’ self-reported TV-show viewing data o...

Akhlak or moral education, which should be applied in the family, at school, and in the societies, is considered as the key success of education. However, most children are equipped with only cognitive religious knowledge without any formation of faith foundation. As a result, most children are good at knowledge and intelligence but poor behaviour. To avoid such condition, it is necessary to consider Islamic teachings as not only the objects of study and memorization, but as the values that should also be implemented. This ideal condition is intended to minimize the tendency that many adolescence orient to the material welfare and hedonism, which have made them have poor morals and spirituality. As a result, they do not have an Islamic personality, but an instant personality influenced by destructive content they watch from various media. To avoid a further destruction and to improve such condition, there should be a moral-based local content curriculum.

In two studies (N = 191, N = 342), we tested whether the difference between hedonic orientation (prioritizing pleasure, comfort/painlessness) and eudaimonic orientation (prioritizing authenticity, ...

Gender-based segmentation is frequently used by marketers to cater to different needs and preferences of men and women. However, the literature in consumer behaviour has not explored enough the role of gender in decision-making. Specifically, there are hardly any studies that investigate the decision-making styles of Indian male and female consumers. Based on gender and sociocultural theories, this study develops and tests hypotheses on gender-based differences in decision-making styles, including hedonism, novelty consciousness, price value consciousness and brand loyalty orientation. Analysis of data obtained from 355 male and 203 female students through self-administered questionnaire indicates that women score higher than men on hedonism, novelty orientation and price value consciousness. No significant difference was found on the dimension of brand loyalty. The study contributes to the consumer behaviour research by highlighting the differences in decision-making styles of Indian millennial men and women. The results can help marketers to employ gender-based segmentation and target more effectively. The study provides insights that firms can use in framing product, pricing and communication strategies catering to the requirements of a specific gender.

The purpose of this study is to discuss the influence of Religiosity and Hedonism life on Employee Performance in Asia based on work-life balance. This is because multinational companies are expected to have high productivity due to the global competition in the era of the industrial revolution 4.0. Design/Methodology/Approach – The analysis technique used Structure Equation Modeling (SEM) with the AMOS 18 program. A random sampling of company employees in Asia (Indonesia, Korea, Japan, China) with 685 respondents was used. However, the samples that met the required standards after the selection process was 378. Finding and Implication – The results showed that Religiosity (beliefs, values, behavior) influenced work-life balance (work responsibilities, family life) but did not impact hedonism life. However, hedonism life (pleasure, satisfaction, worldly pleasure) had a positive effect on work-life balance, which positively impacted performance (quantity, quality, savings, observance of standard). Work-life balance is fulfilled in case there is a quality level of religiosity based on knowledge of beliefs and values of how the individuals obey religious rules. However, if the level of religiosity is low, individuals may never be grateful for rewards given based on work satisfaction. Although the work-life balance is fulfilled by the company, without religiosity, there would be no positive effect on employee performance. Therefore, the company is obliged to provide facilities, infrastructure, and moral support for the employees worship. Limitations – Although there is justification for using samples based on religiosity and regions in Asian countries already in the literature, this sample may not reflect the overall employee population in companies across the Continent. Originality – This study developed an influence model by prioritizing religiosity variables, especially the Islamic beliefs, which change the mindset of work-life balance in improving performance. It is supported by the latest literature and some essential explanations for further research.

The purpose of the present study was to investigate the relationships between values, cyberloafing attitudes, and cyberloafing behaviors. Following from the relevant literature, it was hypothesized that Hedonistic-Stimulation value orientation would be associated with cyberloafing behaviors through the mediation of cyberloafing attitudes and time spent on the Internet. Self-report measures were used to collect data from a sample of 427 university students. The modified model revealed a good fit and all indirect paths were significant. Separate model tests indicated that cyberloafing attitudes acted as the mediator for females, whereas for males, time spent on the Internet did so in the relationship between Hedonistic-Stimulation value orientation and cyberloafing behaviors. Thus, the findings suggested that the attitude-behavior link might be mediated by variables other than attitudes. The present research also highlighted that the Hedonism and Stimulation values might have disruptive whereas Conformity values might have supportive functions in the ongoing educational process.

Objetivo do estudo: O objetivo deste trabalho é analisar o alinhamento pessoa-organização (Person-Organization fit ou P-O fit) e sua influência no engajamento de colaboradores.Metodologia/abordagem: Foi realizada uma pesquisa descritiva, analítica e hipotética-dedutiva através de um estudo de caso em uma empresa multinacional do segmento industrial. A pesquisa teve como base os conceitos de P-O fit de Chatman (1989), Valores Pessoais de Schwartz (1994) e Organizacionais de Oliveira e Tamayo (2004), assim como Engajamento no Trabalho de Kahn (1990). A estratégia de investigação adotada foi a de múltiplos métodos, contribuindo de forma mais efetiva para corroborar hipóteses e constructos. Para a análise quantitativa, 132 colaboradores responderam um questionário que combinava questões:(a) do Portrait Values Questionnaire PVQ-21 de Schwartz (2001) validada no Brasil por Almeida e Sobral (2009), (b) do Inventário de Perfis de Valores Organizacionais (IPVO) de Oliveira e Tamayo (2009) e (c) da Escala de Engajamento de Trabalho (EEGT) de Siqueira (2014). Para a pesquisa qualitativa foram analisados documentos internos da organização, realizadas 15 entrevistas semi-estruturadas com colaboradores e levantados dados de observação participativa em programas de treinamento.Principais resultados: Os respondentes declararam que dão maior importância aos valores pessoais de Benevolência, Hedonismo e Conformidade, e observam os valores organizacionais de Prestígio, Domínio e Realização. Os resultados quantitativos e qualitativos indicaram que não existe um alinhamento pessoa-organização e que o nível de engajamento dos colaboradores é médio. Este resultado pode ter sido influenciado pelo momento do ciclo de vida da organização caracterizado por mudanças estruturais, estratégicas e culturais.Relevância: A literatura é escassa quando buscamos estudos que relacionam o engajamento com o alinhamento pessoa-organização. Este estudo traz a junção destes conceitos ao analisar o alinhamento pessoa-organização e sua influência no engajamento de colaboradores.

Tido como um comportamento desviante devido aos seus efeitos econômicos e sociais, a compra de falsificados é um comportamento enraizado e socialmente aceito entre diversos segmentos da sociedade brasileira. O presente estudo se fundamentou nas teorias sobre valores pessoais e ética para compreender e explicar a propensão à compra de produtos falsificados. Para tal, foi realizada uma pesquisa com 479 consumidores mineiros. A análise dos dados envolveu estatísticas descritivas, testes de comparação de média e Modelagem de Equações Estruturais (PLS). Os resultados revelam maior propensão à compra de falsificados entre consumidores com menor escolaridade, renda familiar e faixa etária. Verificou-se a influência positiva da racionalidade teleológica nas atitudes em relação aos falsificados, assim como uma relação negativa entre tais atitudes e a racionalidade deontológica. Sobre os valores pessoais, tem-se que enquanto os tipos motivacionais Estimulação e Hedonismo favorecem tais atitudes, a Autodeterminação e a Realização as inibem.

The main purpose of the study is to investigate the effect of memorable tourism experiences of Ukrainian tourists on the recommendation behavior and revisit intention. Data of the research were collected from 400 Ukrainian tourists by means of a questionnaire form. The questionnaire form contained three sections. In the first part, respondents were asked about their socioeconomic and demographic characteristics. In the second part, there are 2 items to determine the recommendation behavior and revisit intention. And, a scale in the third part 24 items about the memorable tourism experiences of tourist is located. Data collection was carried out 22 April-3 August 2018 in the Ukraine. The data obtained were subjected to analysis using SPSS Statistics 21.0 program. The descriptive statistics, factor analysis and multiple linear regression analysis was used for the data analysis. According to the results of factor analysis, the memorable tourism experiences has been composed of seven dimensions which are hedonism, involvement, novelty, meaningfulness, refreshment, local culture and knowledge. Findings of the research show that levels of dimensions of memorable tourism experiences, recommendation behavior and revisit intention were good levels. The findings show that, the dimensions of the memorable tourism experiences significantly explain recommendation behavior and revisit intention. But, it was determined that, the revisit intention positively influenced memorable tourism experiences more than recommendation behavior. The findings indicate that the most influence factor both recommendation behavior and revisit intention is the local culture. However, knowledge and novelty dimensions do not affect both of recommendation behavior and revisit intention.

Since the beginning, humankind accumulated knowledge and experiences by passing them to new generations. This accumulation within societies emerged as these societies’ values. We acquire these values from our societies and we hold them up as examples in our lives. To ensure the country’s future, educational institutions and teachers have to teach these values. The study purpose is to determine whether teacher candidates’ value preferences differ or not. Relational survey model was employed in the study. The sex of the candidates, education level of the parents, income level of the family, where they live and the program they are in make up the independent variables. Human value dimensions (power, achievement, hedonism, self-direction, stimulation, universalism, benevolence, tradition, conformity and security) of the candidates make up the dependent variables of the study. The study universe consists of seniors attending Omer Halisdemir University’s Faculty of Education during the 2016-2017 academic year. Selected by random sampling method among this universe, 380 senior teacher candidates make up the study group. The study results put forth that values education has effect on female candidates’ universalism, benevolence and security value tendencies, and their value tendencies are high. Also, the higher the mother’s education level, the higher the candidates’ universalism, hedonism, benevolence and security value tendencies. Yet, father’s education level does not have any effect on candidates’ value tendencies. The study, also, reveals that teacher candidates’ family income and where they live have no effect on value tendencies. Furthermore, the programs the candidates are in have effect on their universalism, hedonism, benevolence and security value tendencies.

This research seeks to identify the influence of perceived risk in the purchase intention environment regarding innovative technological products, and also to understand how brand trust reduces the...

Objective Based on prior research linking masochism and antisocial behavior to sensation seeking, we hypothesized that masochistic and antisocial preferences are positively correlated. Besides sensation seeking, we tested whether disgust sensitivity (due to its inhibitory function) and shared social values (e.g., stimulation) accounted for the masochistic‐antisocial link. We additionally examined the link in relation to broad personality factors. Method Six online and laboratory studies (N = 2,999) with US‐American and European samples. Results We consistently found positive correlations between masochistic enjoyment (e.g., enjoying the burn of spicy food, disgusting jokes, pounding heart, painful massage) and antisocial traits such as subclinical psychopathy, everyday sadism, and low Honesty‐Humility. We observed behavioral correlations in that experienced pleasure of a painful event was positively related to causing another person to feel pain. Shared sensation seeking, low disgust sensitivity, and endorsement of social values such as social power, hedonism, and a stimulating life partially accounted for the masochistic‐antisocial link. Conclusion The extent to which a person enjoys threatening stimuli on the self is reliably related to how much a person enjoys and evokes others' suffering. Future research could explore the common core that underlies common masochistic and antisocial preferences beyond the mediators tested here.

The main problem of this research is the sociological aspects of commercial sex workers (CSW) in Mount Kemukus. This study will focus on sociological forms and patterns in Mount Kemukus community from the aspect of family, social, and work environment, as well as religious activities among CSW in Mount Kemukus. This study also examines the mindset of CSW who are more inclined towards hedonistic life. As a result of this mindset, they are willing to plunge themselves into the practice of prostitution wrapped in pesugihan rituals. The forms and patterns of social interaction of CSW carried out in the sociological environment have experienced various problems, both those that are associative and those that are dissociative with the conditions in society. As for the aspects of religious activities of CSW who adhere to Islam, it shows that most of them no longer carry out the commands of Islamic teachings. One thing they know, namely the hedonist lifestyle with the fastest way to get money to meet the needs of themselves and their families, namely by working as a prostitute in the Kemukus Mountain environment.

Introduction. A notable trend in modern society is the transformation of family institution, which has long been considered the most important social and personal value. The change of attitudes of young people towards marriage in Russia is slower than in Europe; however, this process is becoming more obvious today and there is an urgent need to study it. So far, very little research has been carried out. In psychology and other social sciences, it is widely believed that the family formation is hampered by a hedonistic worldview. However, it is well known that the family provides the opportunities to meet many important human needs. This contradiction has prompted the direction of the present research.The aim of this research is to empirically investigate whether there is the conflict of the perceptions of the Russian young people about family values and hedonic and eudemonic orientations.Methodology and research methods. The empirical research was conducted using K. Peterson’s questionnaire “Happiness Orientations”. 173 students (49% female) took part in the research project. To assess the importance of family and different family values, the authors of the present research elaborated a special questionnaire, the reliability of which was confirmed in the course of approbation. The information obtained was processed through the means of correlation, regression analysis and nonparametric statistics in Statistica 10; confirmatory factor analysis of questionnaires was performed in Mplus 7.Results. The results of path analysis of interrelations between hedonism, eudemonia and family values indicated that family values were correlated not only with the orientation to meaningful and dignified life (eudemonia), but also with the orientation to pleasure (hedonism). The orientation hedonism was higher in young women; therefore, multiple regression analysis of the relationship between the studied phenomena was conducted in separate male and female groups of respondents. The results demonstrated that the value of birth and child-rearing in women is correlated with hedonism; the general value of family in male respondents is related with eudemonia.Scientific novelty. This investigation confirms that there is no contradiction between hedonism and family values. The research findings deduce that both eudemonic and hedonic orientations support family values, although the system of relationships between these orientations may vary according to gender. This finding expands our knowledge about hedonism and its role in modern society.Practical significance. The research results expand the understanding of hedonism and its role in modern society, clarifying the content of activities to prepare young people for family life. In order to enhance the effectiveness of such psychological and pedagogical support, one should take into account the hedonic tendencies of young people, revealing the importance of family formation in the context of personal happiness.

The consensus in the emotional labor literature is that surface acting is "bad" for employees. However, the evidence on which this consensus is based has been derived from contexts emphasizing the display of positive emotions, such as customer service. Despite the acknowledgment that many contexts also require the display of negative emotions, scholarly work has proceeded under the assumption that surface acting is harmful regardless of the valence of the emotion being displayed. In this study, we take a hedonic approach to well-being and challenge the consensus that surface acting is bad for employees by examining its effects on changes in emotional exhaustion and job satisfaction, through changes in positive and negative affect, for both positive and negative emotional displays. Using a within-person approach, we focus on managers, whose occupation calls for displays of both positive and negative emotions. Our 3-week, experience-sampling study of 79 managers revealed that faking positive emotions decreases positive affect, which harms well-being more than authentically displaying such emotions. In contrast and counter to what the extant literature would suggest, faking negative emotions decreases negative affect and increases positive affect, which benefits well-being more than authentically displaying such emotions. We further integrate construal level theory with hedonic approaches of emotion to identify trait construal level as an important boundary condition to explain for whom surface acting is harmful versus beneficial. (PsycINFO Database Record (c) 2019 APA, all rights reserved).

Purpose The purpose of this paper is to study the influence of perceived control on product preferences of consumers under self-threat. Design/methodology/approach By conducting four experiments, this paper manipulated the participants’ self-threat and three sources of perceived control – namely, the controllability of the threat itself, the internal and external locus of control of the individual and priming the existing positive or negative experience of the individuals. After the manipulations, the participants’ product preferences for self-growth goods or hedonic goods were measured. Findings The findings of this research indicated that when consumers have a higher perceived control of the threats they are facing, they are more likely to adopt problem-focused coping strategies and show a preference for self-growth goods, which can help them resolve their threats. However, when consumers have a lower perceived control on the threats they are facing, they are more likely to adopt emotion-focused coping strategies and show a preference for hedonic goods, which can help them adjust their emotions. Originality/value This paper systematically confirms the interactive effect of perceived control and self-threat on consumers’ product preferences, as well as the meditation role of problem-focused coping and emotion-focused coping. It also provides insights for marketers to know what factors may affect consumers’ preferences for products in self-threat situations, thus contributing to marketing practices.

Individuals whose personal values match the values of the culture to which they belong to (i.e., person-culture fit) have a better evaluation of themselves. However, whether individuals who experience person-culture fit endorse more positive evaluations of the culture they belong to (e.g., nationality) remains an open question. We tested whether person-culture fit in terms of values (i.e., value congruence) would be associated with national pride (N = 171,528). Response surface analyses showed that value congruence effects on national pride were contingent on the type of values examined. Value congruence in terms of achievement, security, conformity, tradition, benevolence, and universalism was associated with higher national pride. In contrast, value congruence in terms of self-direction, stimulation, hedonism, and power was associated with lower national pride.

Schwartz’s value theory (SVT) is widely used in a number of disciplines but infrequently in information systems (IS) research. The theory was intended to be applied at an individual level, unlike Hofstede’s cultural theory at national level. Schwartz’s ten low-order values (LOVs) can be combined into four high-order values (HOVs): self-enhancement (which includes the LOVs of achievement and power); openness to change (which includes the values of stimulation, self-direction, and hedonism); conservation (which includes security, tradition, and conformity); and self-transcendence (which includes universalism and benevolence). This study investigates the influence of Schwartz’s four HOVs on Internet use (IU) in 25 European nations. After controlling for age, education, income, and gender, we find strong evidence of the influence of Schwartz’s HOVs of openness to change (positive) and conservation (negative) upon IU. There is partial evidence for the influence of self-enhancement and self-transcendence upon IU. The implications of the findings and recommendations for future studies are also discussed.

The research is aimed at finding out how the influence of hedonism behavior on Balinese culture and buying interest through Balinese culture. The data used in this study are primary data by distributing questionnaires to 100 MSME consumers in Bali. The data analysis technique used is path analysis (path analysis) with SmartPLS software version 3.0.m3. The results of the t-test in this study indicate that the hedonism behavior variable has a significant effect on Balinese cultural culture with t-statistic of 0.809 > t-table 1.97 and the value of p-values is 0.000 > 0.05. The effect of hedonism behavior on buying interest is positive and significant with t statistic value of 1.037 t-value of table 1.97 and p-value of values of 0.000 < 0.05. While the influence of Balinese cultural variables on buying interest is not significant it is so that true Balinese cultural variables as full mediating variables. The adjusted R-Square value for Balinese cultural variables only explained 74.2% of the hedonism behavior variable. The construct of buying interest is only explained at 69.7% of the Balinese cultural construct. The calculation results Q Square can be seen that the value of 0.798 is higher than 0 which means that the model has a good predictive value of relevance.

What would it be like to revisit a museum, restaurant, or city you just visited? To rewatch a movie you just watched? To replay a game you just played? People often have opportunities to repeat hedonic activities. Seven studies (total N = 3,356) suggest that such opportunities may be undervalued: Many repeat experiences are not as dull as they appear. Studies 1-3 documented the basic effect. All participants first completed a real-world activity once in full (Study 1, museum exhibit; Study 2, movie; Study 3, video game). Then, some predicted their reactions to repeating it whereas others actually repeated it. Predictors underestimated Experiencers' enjoyment, even when experienced enjoyment indeed declined. Studies 4 and 5 compared mechanisms: neglecting the pleasurable byproduct of continued exposure to the same content (e.g., fluency) versus neglecting the new content that manifests by virtue of continued exposure (e.g., discovery), both of which might dilute uniform dullness. We found stronger support for the latter: The misprediction was moderated by stimulus complexity (Studies 4 and 5) and mediated by the amount of novelty discovered within the stimulus (Study 5), holding exposure constant. Doing something once may engender an inflated sense that one has now seen "it," leaving people naïve to the missed nuances remaining to enjoy. Studies 6 and 7 highlighted consequences: Participants incurred costs to avoid repeats so to maximize enjoyment, in specific contexts for which repetition would have been as enjoyable (Study 6) or more enjoyable (Study 7) as the provided novel alternative. These findings warrant a new look at traditional assumptions about hedonic adaptation and novelty preferences. Repetition too could add an unforeseen spice to life. (PsycINFO Database Record (c) 2019 APA, all rights reserved).

Objective: This study was conducted with the objective of evaluating the moderating effects of hedonism on the determinant factors that influence coffee consumption decisions in Brazil. Method: A sample of 505 consumers from 25 Brazilian states was analyzed. The results of multivariate analysis – Multiple Linear Regression. Originality/Relevance: Motivations for consumption of coffee differ between different consumers. Certain hedonic motives for consumption are discussed in the and it has been shown that they have moderating effects on relationships between physical factors of the environments where coffee is consumed and cognitive phenomena that occur during coffee consumption. However, it remains unknown whether hedonic motives have moderating impacts on the relationships between the physical environment and coffee consumption and between cognitive evocations and coffee consumption. Results: Of the data provide empirical evidence that motivational factors of the physical environment and cognitive evocations are insufficient to explain coffee consumption. Theoretical/ Methodological Contributions: This study presents an advance in the literature when the moderating effects that hedonic motives have on the relationships tested show that coffee consumption is not the result of utilitarian factors, but is dependent on the importance and satisfaction of different and multisensory factors such as: pleasure, excitement, joy, and other hedonic phenomena.

Drawing from basic human values theory and generational identity theory, we hypothesize that two self-focused values, self-direction and hedonism, will be negatively associated with reactions to generational diversity initiatives, and that this relationship will differ between millennials and non-millennials. As expected, our findings illustrate that self-direction and hedonism are negatively related to reactions to generational diversity initiatives. Additionally, self-direction's influence on reactions to diversity initiatives is significantly higher for non-millennials than millennials. These findings suggest that generational differences affect cognitive processes surrounding reactions to generational diversity initiatives.

Love is seen as interpersonal phenomenon in western society. The love of things that are non-interpersonal or ‘beyond-personal’ is less understood. A sample of 208 adults responded to a questionnai...

Introduction: Contra-hedonic attitudes toward pleasant emotions are culturally dominant in Chinese culture, but less is known about its links with hedonism, emotion expression and depression. Method: We examined how attitudes toward pleasant emotions (measured by the Implicit Association Test) mediated the relation between hedonism and emotion expression (Study 1) and whether contra-hedonic attitudes toward pleasant emotions moderated the relation between emotion expression and depression (Study 2). Results: Chinese implicitly evaluated pleasant emotions as negative and valued hedonism less important in daily lives. As less important in Chinese culture, hedonism may shape individual emotion expression through the influence of implicit attitudes toward pleasant emotions. In line with prior research, emotion expression was associated with higher level of depression. However, this relation was moderated by the extent to which individual evaluated pleasant emotions as negative. Discussion: These findings highlight the importance of how people evaluate pleasant emotions to understand emotion expression and emotional states from a cultural perspective.

The study of goal-oriented behaviour, because of its undeniable repercussions on physical and mental health, is one of the target topics of contemporary research. However, the content of life aspirations, emphasised from the self-determination theory, has received little attention from the field of compulsive buying although it plays an important role in the regulation of behaviour and well-being. Generativity, the personal construct that captures the intentions and/or the need to contribute (leave a legacy) to others, has never been analysed with respect to compulsive buying although it has been the source of interest of related fields (responsible consumption). Accordingly, this study seeks to shed light on the role of both constructs (life aspirations and generativity) in compulsive buying among university students. The sample consisted of 1093 Spanish university students classified either as non-compulsive buyers or compulsive buyers. Estimated prevalence of compulsive buying was 7.9%. The results of Student’s test confirm that, besides gender (women report greater propensity to the phenomenon), compulsive buyers score higher and show statistically significant differences with respect to non-compulsive buyers in all extrinsic goals (financial success, image, popularity and conformity) and hedonism. Non-compulsive buyers show significantly higher scores for the intrinsic goals of self-acceptance, affiliation and community feeling and also report a higher generative concern. The logistic regression analysis confirms that being female and the life aspirations of image, popularity and hedonism act as risk factors in compulsive buying in university students while generativity and the importance granted to the intrinsic goals of self-acceptance and affiliation are protective factors. Potential lines of action for this worrying phenomenon are discussed in the light of the findings The authors would like to express their gratitude to the Xunta de Galicia for funding the project “La adicción a la compra una aproximación multidimensional y longitudinal” (PGIDIT06PXIB241124PR) which has allowed them to begin and consolidate this line of research SI

Objective: To examine and evaluate the moderating roles of social behaviors and consumption in happiness.Method: We carried out a survey with 197 real consumers and used confirmatory factor analysis and a linear regression model for data analysis, with the Johnson-Neyman technique for moderation.Main Results: Hedonism amplifies the positive relationship between happiness and frugality; social anxiety amplifies the negative relationship between happiness and materialism; conspicuousness weakens the positive relationship between happiness and social acceptance.Theoretical Contributions: The outcomes contribute to previous literature, from an emerging country perspective, by clarifying the moderating roles of social anxiety, hedonism, and conspicuousness in the relationship between materialism, frugality, social acceptance, and happiness, which still demonstrate inconsistencies in the literature.Relevance: Thus far, there is no research on the simultaneous effects of happiness on consumption and social behaviors. We test the moderating roles of social anxiety, hedonism, and conspicuousness in the relationship between consumption and social behaviors with happiness.Managerial Contributions: Firms can ensure that consumers react according to different levels of social behaviors while consuming brands or products and may, at the same time, (1) make an effort to create social bonds among consumers, (2) enable consumers to experience happiness, and (3) attract new consumers. Objetivo do estudo: Examinar e avaliar as funções moderadoras dos comportamentos sociais e do consumo na felicidade.Metodologia/abordagem: Foi realizada uma pesquisa do tipo survey com 197 consumidores reais. Foram utilizadas, para as análises dos dados, análise fatorial confirmatória e modelo de regressão linear com moderação incluindo a técnica de Johnson-Neyman.Principais resultados: O hedonismo amplifica a relação positiva entre felicidade e frugalidade; a ansiedade social amplifica a relação negativa entre felicidade e materialismo; a conspicuidade enfraquece a relação positiva entre felicidade e aceitação social.Contribuições teóricas: O estudo adiciona à literatura de felicidade, sob a perspectiva de um país emergente, a elucidação dos papéis moderadores da ansiedade social, hedonismo e conspicuidade no relacionamento entre materialismo, aceitação social, frugalidade e felicidade, os quais ainda há inconsistências na academia.Relevância/originalidade: Até o presente momento, não há pesquisas sobre os efeitos simultâneos da felicidade no consumo e nos comportamentos sociais. O estudo testou os papéis moderadores da ansiedade social, hedonismo e conspicuidade na relação entre consumo, comportamentos sociais e felicidade.Implicações para a gestão ou sociais: As empresas podem garantir que os consumidores reajam a diferentes níveis desses comportamentos sociais, pois, enquanto consomem marcas ou produtos, podem, ao mesmo tempo, (1) realizar esforços para criar laços sociais com os envolvidos; (2) permitir que os consumidores experienciem felicidade e (3) atrair novos clientes.

Altruistic, prosocial activities intended for social change are essential to the continuance of societies. These activities, however, require time, coordination and re-direction of resources toward communal rather than individual goals. With the prevalence of hedonism in many societies, recruiting participants and getting resources for altruistic, prosocial activities have become challenging. This chapter draws a parallel between playing of (video) games and engagement with altruistic, prosocial activities. We argue that both can and often do involve similar mechanics and psychological rewards. Accordingly, we examine two examples of social change communities that have managed to remain active and affect a level of social change over an extended period of time. The two communities examined, Nerdfighteria and a Change.org campaign for the “Bilo family” in Australia, are of similar social purposes, although of different sizes and locality. Through this analysis, we highlight how practices of game-based engagement can be utilized to engage individuals with social change.

The rise of video-on-demand streaming services has facilitated more intensive television watching. When novel consumption behaviors emerge, cultural intermediaries may be mobilized to make sense of it and potentially legitimize it. This often takes place by raising moral panic, as it draws attention to new cultural practices and asks tastemakers to take a stance. The current study takes “binge-watching” as a discursive anchor point to investigate this process. We argue that moral panic is not only a strategy that can be employed to condemn cultural practices, but by deflecting moral concerns through mechanisms of social distinction, it can also allow intermediaries to normalize new cultural phenomena. Through inductive and deductive coding of U.S. news articles on binge-watching (n: 681), we discern three pathways through which intensive video-on-demand watching is reframed: first, the shows that are binge-watched are high quality; second, binge-watching can be controlled, at least by the right type of audiences; and third, binge-watching is fun, in that if undertaken in moderation, it can be good for viewers. All three pathways resonate strongly with new middle-class dispositions. This study shows how the legitimization of new cultural boundaries demands an interplay between social distinction and moralization.

Prior research has shown that practices in aesthetically oriented cultures of consumption are orchestrated by hegemonic taste regimes. Adherence to such regimes may be challenging for some consumers such as those with food intolerances, though, exposing them to the potential social stigma invoked by nonadherence. This article investigates how consumers with food intolerance strive to adhere to hegemonic taste regimes and avoid social stigma through a qualitative study of the quest of Danish consumers with histamine intolerance to derive pleasure from hedonic food consumption. Four coping strategies are identified: experimenting in an exploration of the liminal space between consumable and nonconsumable foods, substituting nontolerable foods by safe ones, facilitating consumption of nontolerable foods through the use of medical and technological aids, and prioritizing practices of hedonic food consumption over adverse bodily reactions. These coping strategies are conjectured to be generalizable in the context of other aesthetically oriented (sub-)cultures of consumption and suggest an alternative perspective on hedonism as minimization of loss of pleasure rather than as maximization of pleasure. The implications of the findings extend beyond the context of hedonic food consumption, though, presenting empirical evidence for and nuancing recent extensions of Goffman's theory of social stigma and providing insights on the relation between public stigma and self-stigma, on how taste regimes can be experienced as exclusive and oppressive, and on how social stigma positively reinforces hegemonic taste regimes.

Human values are a central component in understanding individuals’ choices. Using the Schwartz’s Values instrument, this study aimed to identify patterns of human value priorities of 35,936 participants across 20 European countries and analyse their relations with subjective well-being (SWB), subjective general health (SGH), social life, and depression indices in Europe. A hierarchical cluster analysis of data from the seventh European Social Survey (ESS) round 7, based on the higher order dimensions of the Schwartz values model, allowed identifying four European groups with distinct indicators. Indices of SWB, SGH, social life, and depression showed statistically significant differences among the four different sociodemographic groups. The graphical representation of the monotonic correlations of each of these indices with the value priorities attributed to the ten basic human values was ordered according to the Schwartz circumplex model, yielding quasi-sinusoidal patterns. The differences among the four groups can be explained by their distinct sociodemographic characteristics: social focus, growth focus, strong social focus, and weak growth focus. The results of this study suggest a rehabilitation of the notion of hedonism, raising the distinction between higher and lower pleasures, with the former contributing more to well-being than the latter.

A previous work of Schwartz and Rubel-Lifschitz (2009, https://doi.org/10.1037/a0015546) highlighted the association between human values and gender equality. However, gender equality is not a monolith. Indeed, it is a multidimensional phenomenon. We started from this multidimensionality to understand how the relative importance of human values varies through the different dimensions of Gender Equality Index (GEI)—namely work, money, knowledge, time, power, and health. We have designed a cross-national study based on secondary data analysis from international databases (i.e., European Social Survey [ESS] and GEI). Through the Bayesian correlational analysis of 18 European countries, findings revealed that 1) universalism, benevolence and self-direction are strongly and positively correlated to gender equality; 2) security, power and achievement are strongly and negatively correlated to equality while 3) conformity, tradition, stimulation, and hedonism have weak/non-significant correlation coefficients with gender equality. Relevance to cultural values and ideologies that support social equality are discussed. Furthermore, we find that some values are related to certain specific gender equality dimensions. Our results provide a more fine-grained analysis compared to previous findings, by outlining a more complex scenario.

PurposeDrawing on the stereotype content model (SCM), the authors investigate the stereotype content transfer (in terms of warmth and competence) from country to brand and the simultaneous impact of these two stereotypes on consumer responses toward brands.Design/methodology/approachThe authors test a structural equation model conceptualizing brand stereotypes as full mediators between country stereotypes and consumer outcomes. In addition, in a moderated mediation analysis, the authors investigate the role of brand typicality and utilitarianism/hedonism in potentially moderating the country to brand stereotype content transfer.FindingsCountry warmth and competence, respectively, impact brand warmth and competence, thus confirming the hypothesized stereotype content transfer. This transfer is found to be robust and not contingent on brands' perceived typicality of their country of origin. However, brands' utilitarian nature amplifies the positive impact of country competence on brand competence. Finally, brand stereotypes fully mediate the impact of country stereotypes on consumers' brand attitudes and behavioral intentions.Originality/valueThe authors provide the first empirical attempt that (1) explicitly differentiates between consumers' stereotypical perceptions of countries and stereotypical perceptions of brands from these countries, (2) empirically examines the transfer of stereotypical dimensions of different targets (i.e. country to brand), (3) explores boundary conditions for such transfer and (4) simultaneously considers the impact of both kinds of stereotypes on managerially relevant consumer outcomes.

Associations have been found between communal motives to feel warmly connected with others and perceiving similarities between self and others, presumably because perceived self-other similarity helps satisfy those motives. The current research examined the phenomenon in a novel and consequential context: Young adults’ perceived self-parent agreement regarding the values or preferences the young adult should prioritize in making life decisions. First, we describe an unregistered study in which 2,071 undergraduates from eight countries reported the qualities (e.g., attractive, outspoken) they prioritized when evaluating a potential spouse and the qualities they believed their parents would want them to prioritize. Second, we describe a registered study in which 1,141 undergraduates from five countries reported their basic values (e.g., security, hedonism) and the values they believed their parents would want them to prioritize. As hypothesized, stronger communal motives towards parents predicted greater self-parent agreement (regardless of the order in which students completed the measures). We also introduce a method for differentiating sources of individual differences in perceived agreement reflecting covariation between normative (average) and/or distinctive (non-normative) components of participants’ profiles of self- and other-ratings. Analyzing these distinct components of agreement suggested that communal motives were associated more strongly with students projecting their values onto their parents than with students introjecting parents’ values onto themselves, although both mechanisms—projection and introjection—likely played a role.