1. Viewing entrepreneurship 'in motion': Exploring current uses and future possibilities of video-based entrepreneurship research
- Author
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Neil Thompson, Jarrod Ormiston, Organisation,Strategy & Entrepreneurship, RS: GSBE - MACIMIDE, RS: GSBE Theme Creativity, Innovation & Entrepreneurship, RS: GSBE Theme Sustainable Development, Management and Organisation, and Amsterdam Business Research Institute
- Subjects
Entrepreneurship ,Strategy and Management ,ethnography ,Motion (physics) ,Management of Technology and Innovation ,Qualitative research ,0502 economics and business ,Sociology ,Affordance ,videography ,ComputingMilieux_THECOMPUTINGPROFESSION ,05 social sciences ,Video content analysis ,SDG 8 - Decent Work and Economic Growth ,General Business, Management and Accounting ,Data science ,Focus group ,1502 Banking, Finance and Investment, 1503 Business and Management, 1505 Marketing ,video methods ,Business & Management ,Embodied cognition ,050211 marketing ,Videography ,050203 business & management - Abstract
Video research methods provide a powerful yet accessible way for researchers to observe and theorize entrepreneurial phenomena by analyzing entrepreneurship "in motion." Despite the growing uptake of video data in entrepreneurship research, there is no available overview or analysis of current uses of video research methods, which makes it difficult for interested researchers to grasp its value and possibilities. Our systematic review of 142 entrepreneurship research articles published in leading journals reveals three dominant video research methods: (a) videography of entrepreneurship "in the wild" (such as pitching and other naturally occurring practices); (b) video content analysis using entrepreneur-generated videos (such as crowdfunding and archival videos); and (c) video elicitation in "manufactured" contexts (such as interviews and focus groups, experiments and interventions). Building on these studies, we put forward a research agenda for video-based entrepreneurship research that capitalizes on the unique affordances of video to understand the interactional, embodied, material, and emotional nature of entrepreneurial practice.
- Published
- 2021
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