12 results on '"O'Reilly, Norm"'
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2. Financing social marketing programs through sponsorship: implications for evaluation
3. Title sponsorship of cause-related sport events.
4. Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games.
5. Linking place, mega-event and sponsorship evaluations.
6. The sponsor-global event relationship: a business-to-business tourism marketing relationship?
7. Return on trust: An empirical study of the role of sponsorship in stimulating consumer trust and loyalty.
8. Methods and metrics in sponsorship evaluation.
9. Gender-based sponsorship of grassroots events as an agent of corporate social responsibility: The case of a national women's triathlon series.
10. Sponsorship in Canada: An industry landscape study.
11. Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions.
12. In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup.
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