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Start Over Descriptor "Juniper Networks Inc. -- Human resource management" Topic storytelling -- methods
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1. Storytelling at Junifer Networks connects a global organization to the values and behaviors of success

Author

Ohara, Stacey Clark and Cherniss, Mariah

Subjects
Juniper Networks Inc. -- Human resource management, Telecommunications equipment industry -- Human resource management, Storytelling -- Methods, Organizational behavior -- Analysis, Telecommunications equipment industry, Company personnel management, Business
Abstract

The culture of Juniper Networks has begun to drift and storytelling has become the perfect tool to meet its new challenges for its second decade. Storytelling has promoted deeper understanding of the company culture and has united employees across the global organization. How storytelling was used to help launch new business strategy and brand identity is also discussed.

Published
2010

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