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This study aims to analyze the effect of e-WOM on destination image, tourist satisfaction, and tourist loyalty. Analyze the influence of destination image on tourist satisfaction and loyalty, and analyze the effect of satisfaction on tourist loyalty. This research approach is an associative approach. The location of this study was conducted in the tourist destination of the Lake Toba Region in North Sumatra. The population in this study is domestic tourists. This population was chosen, because theoretically and empirically it has various characteristics that are appropriate to the topic and purpose of the study. While the sample size is 145 tourists. Data collection techniques are a list of questions and interviews. The analytical method used in this study is the Structural Equation Model with data processing using the Lisrel 8.0 computer program. The results showed that E-WOM affected Destination Image, Tourist Satisfaction, and Tourist Loyalty, Destination Image influenced Tourist Satisfaction and Tourist Loyalty and Tourist Satisfaction influenced Tourist Loyalty.

The general objective of this research is formulating a model of emotional exhaustion, job satisfaction and organizational commitment of lecturers in private higher education institutions in Medan. The research was conducted at the Islamic University of Sumatera Utara, University of Muhammadiyah Sumatera Utara, Panca Budi University, Dharmawangsa University, Al-Azhar University, Muslim Nusantara University, Al Washliyah University, Prima Indonesia University, HKBP Nommensen University, Potensi Utama University, and Sari Mutiara University. This research is causality research with all permanent lecturers of private higher education institutions in Medan as a population. Data collection was using interviews and questionnaires. Structural Equation Model is the data analysis used in this research. The results showed that leadership has an effect on emotional exhaustion and organizational commitment of lecturers. Then, self-efficacy and emotional exhaustion respectively affect job satisfaction and organizational commitment of lecturers while job satisfaction only affects the organizational commitment of lecturers in private higher education institutions in Medan

This study aims to examine the factors that influence internet banking customer loyalty in Medan City. The location of this research was carried out at several banks in the city of Medan. The population in this study were all bank customers who use internet banking and the total sample was 175 customers. Researchers used the Structural Equation Modeling assisted by the Lisrel 8.80 program in this research. The results showed that risk perceptions have a negatif and significant effect on customer satisfaction and customer trust. Perception of Privacy has a positive and significant effect on Customer Satisfaction and Customer Trust. Satisfaction has a positive and significant impact on Customer Trust. Perception of risk has a negatif and significant effect on customer loyalty. Perception of Privacy has a positive and insignificant effect on Customer Loyalty. Satisfaction has a positive and significant effect on Customer Loyalty and Trust Has a positive and significant effect on Customer Loyalty. Satisfaction and trust can negatifly mediate the effect of Risk Perception on Customer Loyalty. Satisfaction and trust can positively mediate the effect of Perceptions of Privacy on Customer Loyalty. Trust Satisfaction can positively mediate the effect of satisfaction on Customer Loyalty

The purpose of this research was to test and analyze the influence organizational culture and principals’s leadership on teacher’s performance which is moderated by teacher’s competence. The sample in this reseacrh was 98 permanent teachers from the Yayasan Perguruan Sultan Agung Pematangsiantar. Data collection was carried out by means of the questionnaire method. Methods used in this research were structural equation model partial least square (SEM-PLS). The results of this study indicate organizational culture does not significantly influence the teacher’s performance, the principal's leadership significantly influences the teacher’s performance, teacher competency significantly influences the teacher’s performance. Teacher’s competence does not moderate the relationship between organizational culture and teacher, teacher competence does not moderate the relationship between the principal's leadership and the teacher's performance of Yayasan Perguruan Sultan Agung Pematangsiantar. Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh budaya organisasi dan kepemimpinan kepala sekolah terhadap kinerja guru yang dimoderasi oleh kompetensi guru. Sampel dalam penelitian ini adalah 98 guru tetap dari Yayasan Sultan Agung Pematangsiantar. Pengumpulan data dilakukan dengan menggunakan metode kuesioner. Metode yang digunakan dalam penelitian ini adalah model persamaan struktural parsial (SEM-PLS). Hasil penelitian ini menunjukkan bahwa budaya organisasi tidak berpengaruh signifikan terhadap kinerja guru, kepemimpinan kepala sekolah berpengaruh signifikan terhadap kinerja guru, kompetensi guru berpengaruh signifikan terhadap kinerja guru. Kompetensi guru tidak memoderasi hubungan antara budaya organisasi dan kinerja guru, kompetensi guru tidak memoderasi hubungan antara kepemimpinan kepala sekolah dan kinerja guru dari Yayasan Sultan Agung Pematangsiantar &nbsp

The purpose of this study was to analyze the effect of service quality on customer satisfaction, analyze the effect of service quality on customer loyalty, and analyze customer satisfaction on customer loyalty in Grab Online Transportation. This type of research is associative research, according to this associative, data tendencies are used in quantitative methods. This study uses 3 types of variables namely customer loyalty, satisfaction and quality of electronic services. The type of data used is primary data and secondary data. Data collection techniques used were interviews and questionnaires. The population of this study is the users of Grab online transportation services with the provisions that have used Grab transportation services more than twice. The sampling technique used was purposive sampling. For data analysis used Partial Least Square (PLS) based Structural Equation Modeling (SEM). The results of the study found that there was a positive and significant influence of e quality of service on Grab online transportation customer satisfaction, significant and significant positive contribution of e quality of service to Grab online transportation customer loyalty, and related positively and significantly of customer satisfaction to customer loyalty Grab online transportation.

This study aims to determine how the determinant factor model of competence of graduates of private Islamic tertiary institutions in the city of Medan. The population in this study are all Private Islamic College Students in Medan. The respondents will be taken 135 respondents. Data collection in this research was conducted by means of interviews, questionnaires and documentation. The data analysis method used was the Structural Equation Model. The results showed that Foundation Management affected Governance, Foundation Management affected Lecturer Performance, Foundation Management affected graduate Competence, University Governance affected Lecturer Performance, University Governance affected Graduates' Competence, and Lecturer Performance influenced Graduates Competence. Private Islamic College in the City of Medan. Foundation Management influences Lecturer Performance and Foundation Management influences graduate Competence through governance and University Governance influences graduate Competency through lecturers' performance in Private Islamic Universities in Medan.

This study aims to investigate the effect of the marketing mix and service quality on tourist satisfaction and loyalty. The data collection techniques used in this study included interviews and questionnaires to the relevant parties. The technique of data analysis in this study was descriptive and Structural Equation Modelling (SEM). The results showed that the marketing mix had a positive and significant effect on tourists satisfaction. The service quality had a positive and significant effect on tourists satisfaction in the region of Samosir. Marketing mix had a positive and significant effect on tourists loyalty. The service quality had a positive and significant effect on tourists loyalty. Tourist satisfaction had a positive and significant effect on tourists loyalty in the region of Samosir. And the marketing mix and the service quality had a significant effect on tourists in the Samosir Region through tourist satisfaction.

Improving the quality of performance of Small and Medium Enterprises (SME) requires an entrepreneurial behavior approach, so this paper aims to explore, analyze and test Entrepreneurship behavior on the performance of small and medium enterprises and find the role of moderating entrepreneurial knowledge of small and medium business owners in Medan, to overcome the dynamics of the Revolution 4.0 is a threat to SME in the city of Medan, so that SME can increase the potential of entrepreneurial behavior in moving businesses to survive in a malicious era. The research approach used is the analysis of case studies on SME, which operate in the city of Medan. This study used a sample of 210 as SME owners, with a data analysis approach using the Structural Equation Model Part Least Square (SEM-PLS). The results of this study indicate that entrepreneurial behavior has a positive effect on the performance of SME, indicators that have the potential to be improved are work ethic, motivation, business instincts, unyielding creativity, initiative, energetic, and entrepreneurial knowledge are very important benchmarks to strengthen SME performance, The originality of this research is one model of quality of business performance with a behavioral approach and the role of moderating entrepreneurial knowledge is very important for SME owners, so it is important for small and medium entrepreneurs not to understand the concepts and practices of entrepreneurship to improve SME Human Resources.