1. Change in attitudes after a suicide prevention media campaign in the Mid-Norway region.
- Author
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Mohn C, Haga E, Nilsson HSW, Pirkis J, and Mehlum L
- Subjects
- Humans, Male, Norway, Female, Adult, Middle Aged, Young Adult, Help-Seeking Behavior, Health Promotion methods, Health Knowledge, Attitudes, Practice, Adolescent, Social Media, Aged, Patient Acceptance of Health Care psychology, Suicide psychology, Surveys and Questionnaires, Suicide Prevention, Mass Media
- Abstract
Background: Suicide prevention media campaigns are one way of reaching people at increased suicide risk who would otherwise not seek help. This is the first study of a Norwegian campaign directed both at individuals at risk for suicide and at their social network., Methods: We evaluated a media campaign consisting of outdoor posters, feature articles, film clips, and online banners in print, digital, and social media spread across the Mid-Norway region in late autumn 2022. This campaign material consisted of information about how to seek help for suicide thoughts and mental health problems and how to help a friend in similar situations. Before and after this campaign, 1149 adult individuals living in Mid-Norway participated in a survey on attitudes to suicide, mental ill health, and help-seeking., Results: There were only marginal changes in attitudes and help-seeking literacy after the campaign. This result was sustained when controlling for age, sex, and campaign visibility. For males, there were a few changes in the negative direction, i.e. lack of willingness to seek help from family and friends, after the campaign., Conclusion: We conclude that the campaign did not seem to have the desired effect and suggest ways of improving future regional Norwegian media campaigns., (© 2024. The Author(s).)
- Published
- 2024
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