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There has been a dramatic shift in how people engage with agriculture over the past 50 years in the United States, leading to little interaction between consumers and the farm. Despite extension initiatives to communicate with urban consumers about agriculture, the disconnect between consumers and agricultural producers continues to grow. Research has shown consumers rely primarily on the media for information about agriculture resulting in misconceptions about its impact on the environment. Consumers' negative views about agriculture's impact on the environment may lead to support for and implementation of environmental policies that create issues for agricultural producers rather than policies that support both production agriculture and the environment. This study, guided by audience segmentation and framing theory, sought to explore differences in public perspectives regarding agriculture's impact on the natural environment, specifically with rural, urban, and suburban residents. Data were collected from 797 Georgia residents living in rural, urban and suburban areas using an online survey instrument. The results found perspectives on agriculture's impact on the environment were moderately high and bimodal; both positive and negative. Statistically significant differences were found between urban and suburban residents' positive perspectives on agriculture's impact on the environment and between urban, suburban, and rural residents' negative perspectives on agriculture's impact on the environment. The findings imply extension educators need to tailor outreach programs based on the rurality of residents in order to effectively communicate with audiences, particularly when combatting negative framing with urban audiences.

Educators within agricultural and natural resource disciplines are tasked with educating students to critically engage with and problem-solve complex issues. As society's relationship with science and technology changes, coupled with an information-dense environment, strategies for sustainably addressing complex issues are needed. One potential approach for strategically addressing complex problems is systems thinking, which emphasizes the interdependence of the components of systems from ecological, social, and economic perspectives, among others. A mixed-methods study was used to explore the applicability of hypothetical case scenarios (HCS) as a teaching method to introduce and engage students in using systems thinking related to the seafood industry. Findings suggested HCS engaged students to think critically about socio-scientific issues. Participants demonstrated systems thinking capacity when discussing their decision-making processes in the hypothetical cases. The current study demonstrated the pedagogical potential of using HCS to enhance systems thinking capacities for students in the ANR disciplines. Implications for education and recommendations for future research are discussed.

In many parts of the world, water scarcity is increasing due to climate change and the deterioration of the quantity and quality of water sources. In the southeastern U.S., water conservation is of particular concern because of the decades-long water war between the states of Florida, Georgia, and Alabama over two shared river basins. Individuals can only do so much to conserve water in their home, but different forms of donations can contribute to larger efforts resulting in greater environmental impact. Using a conceptual framework connecting self-identity to water conservation contribution engagement, the purpose of this study was to determine if personal water conservation behavioral intent impacted contributions to organizations supporting water conservation so effective communication strategies can be developed. Previous studies connected self-identity and intention to engage in pro-environmental behaviors, but there is a lack of research on the connection to water conservation donation behavior. Respondents were recruited to take an online survey using non-probability opt-in sampling. Self-reported intent to engage in water conservation behaviors, current contribution behaviors (if they donate to an organization that protects water, are a member of a water conservation organization, own a specialty license plate that supports water conservation, and volunteer for water conservation events), and total family income in the past year were obtained. Data were analyzed using point-biserial correlations and binary logistic regressions. The results indicated personal water conservation behavioral intent was positively correlated to water conservation contribution behaviors. Personal water conservation behavioral intent and income level were significant predictors of contribution behaviors. Environmental communicators and educators should encourage those who identify as conservationists to increase their self-identity through contributing to organizations. Future research should be conducted to determine if actual versus perceived discretionary income and/or time is a predictor of contributions. [ABSTRACT FROM AUTHOR]

Seafood is a vital source of nutrition yet many consumers in the United States have been exposed to competing discourse about the industry's environmental impacts, influencing consumption habits. Generation Z, a generational cohort whose members value the sustainability of their purchasing decisions, may have unique opinions regarding sustainable seafood given their sustainability values. This qualitative study explored Generation Z undergraduate students' experiences with seafood and how they perceive the role of seafood in feeding people while sustaining the future natural environment. Data were collected using 11 focus groups in undergraduate classrooms. Researchers conducted an emergent thematic analysis and sufficient interrater reliability was established. Themes identified based on participants' experience with seafood included geographic location, experience fishing or with fishermen, and seafood and family, implying place attachment and family identity were intertwined with consumption behaviors. Themes identified based on participants' perception of seafood's role in feeding people included sustainability, regulations, limited seafood consumption, and limited knowledge, implying Generation Z's emerging status as the sustainability generation. Results indicate educators should focus on how sustainability can be emphasized in the classroom with clear actions undergraduate Generation Z students can take to improve sustainability. [ABSTRACT FROM AUTHOR]

Environmental communication and policy formation must address complex challenges as society faces unprecedented environmental issues. Program evaluation is one method for mobilizing support for new policies; however, evaluation often does not focus on the intended users thereby decreasing the value of evaluation findings. A utilization-focused approach increases evaluation effectiveness for intended users by highlighting the cultural contexts where findings will be implemented. Utilization-focused evaluation prioritizes the use of findings by working with intended users of the evaluation through all stages of the evaluation to promote the use of evaluation findings that are often overlooked when implementing environmental policy. From a utilization-focused approach, communication is the vital connection between evaluation and evidence-based environmental policy-making. This review article offers practice-based recommendations for the intersection of utilization-focused evaluation, environmental policy, and environmental communication to promote increased use of evidence-based findings to inform policy within a highly politicized environment. [ABSTRACT FROM AUTHOR]