Search

Nowadays, the tourism sector presents many opportunities and challenges. Outdoor Tourism (OT), due to the unusual situation experienced by the pandemic caused by COVID-19, maybe one of the main opportunities to promote the local development of tourist destinations. Most of the literature developed in this context has focused the demand side. Therefore, the investigation intended to fill this gap, considering the perspective of the supply side, taking into account a vision of sustainable development. To meet this gap, the main objective is to contribute to the characterization of Outdoor Tourism (OT) in the North of Portugal, and understand the potential of OT in the perspective of supply., thirty-eight tourist entertainment companies (TEC) were interviewed to assess supply and perceived customers’ motivations. Of the seven Nomenclature of Territorial Units for Statistical Purposes (NUTS), the Northern region was considered to be an area with enormous potential for Nature-related tourist). For the supply side, seasonality and climate were identified as important factors supporting environment preservation. Radical experiences, adventure and getting out of the routine were identified as motivating demand factors, as well as the contact with Nature and the landscape. We have also observed that if we consider the stimulation of the local economy by OT, there is still a lot to do. The evidence pointed to some social imbalance, namely related to employability. Employees were hired according to the evolution of demand, which favours unemployment and social instability. Also, the tourists/costumers are the main channels of communication of the activities; the word-ofmouth (WOM) of costumers’ experiences, personally or through online social media, takes on a prominent role. In this sense, tourists’ online reviews, testimonies, and word-of-mouth can be optimized through social networks and digital marketing. Finally, to evaluate the region's potential for the OT, the interviewees suggested integrating the players involved with the OT into a single network, supporting the activities and promoting the region. The authors would like to thanks the Project “TURNOUT: Desenvolvimento do Turismo Outdoor da Região Norte de Portugal”, with the reference POCI-01-0145-FEDER-032289, and funded by the European Regional Development Fund (FEDER) (through the Operational Programme ‘Innovation and competitiveness’) and by the Portuguese Foundation for the Development of Science (FCT), of the Ministry of Science, Technology and Higher Education. This work is, also, funded by National Funds through the Foundation for Science and Technology under the project UIDB/04752/2020 info:eu-repo/semantics/publishedVersion

Based on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Exploratory qualitative research was carried out through 38 in-depth individual interviews. The territory geography, the experiences, and the internal market were considered relevant aspects. In addition, seasonality and climate were identified as significant factors in defining the offer, which can favour the preservation of the environment. Moreover, the risk of the activities was considered low. The interviewees suggested integrating everyone involved in a network to explore the region's potential, as well as to support activities and promote the region. The radical experience, adventure, and getting out of the routine were identified as motivations for the search, as well as contact with nature and the landscape. The research is limited to the North Region of Portugal, and it brings together the most different needs, desires, and expectations for tourism demand. Strengthening OT can favour employability and, consequently, economic and social balance while promotion of the activity can be explored through the customers' previous experience. The evaluations, testimonials, and word of mouth (WOM) being added value that can be optimized through social networks and digital marketing. This project is being carried out within the scope of the TURNOUT Project-Development of Outdoor Tourism of Northern Portugal, POCI-01-0145-ERDF-032289, financed by the European Investment Fund Regional Development (ERDF) through the Operational Program of Competitiveness and Innovation (POCI) and the Foundation for Science and Technology, IP (OE). UNIAG, R&D unit funded by the FCT-Portuguese Foundation for the Development of Science and Technology, Ministry of Science, Technology and Higher Education. “Project Code Reference: UIDB/04752/2020”. This project also thanks to the reviewers of the ICTR21 conference for their improvement inputs to the paper. info:eu-repo/semantics/publishedVersion

Purpose: Based on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Methodology: Through 38 individual in-depth interviews, qualitative research was developed with managers of tourist entertainment companies. The interviews were analyzed according to the supply perspective. Demand motivation, nature, climate, seasonality, experiences, and risk were considered relevant aspects. Findings: The interviewees suggested integrating everyone involved in a network to explore the region's potential, support activities and promote the region. The radical experience, adventure, and getting out of the routine, as well as the contact with nature and the landscape, were identified as motivations for the search. Research limitations: Qualitative research through in-depth interviews is suitable for exploring new knowledge and identifying factors and their respective influences. Although this research work, the results showed that demand is mainly from the domestic market and is focused on the period between May and September (school vacations), making it essential to develop an offer suitable for the domestic market. However, the research is limited to the North Region of Portugal, and it brings together the most different needs, desires, and expectations for tourism demand. Practical Implications: The promotion of the activity can be explored through the customers' previous experience. Therefore, the evaluations, testimonials, and word of mouth (WOM), should be added value that can be optimised through social networks and digital marketing. Originality/value: The supply of complementary services can favour the creation of an integrated network and reinforce the supply chain's competitiveness. Besides, since nature is central to the continuity of activities, economic sustainability can be supported by balancing supply and demand, which results in social harmony without damaging the environment. B913-0565-0908 | Elvira Vieira info:eu-repo/semantics/publishedVersion

Tourists’ demand for outdoor sport-related activities has been growing in the last decade, leading to the recognition of the outdoor tourism potential of the development of rural and urban areas where the activities could take place. While the literature has recognized this potential, its features and the existing conditions for its practice are often not fully comprehended, mainly due to the lack of measurement systems and performance indicators. This study addresses this gap by proposing a wide-ranging assessment matrix of nine outdoor-related activities, employing northern Portugal as a study area. Based on an exploratory qualitative analysis employing semi-structured interviews with key stakeholders (public, private and third sector), the main contribution of this study lies in the development of the outdoor tourism assessment matrix (OTAM) to collect data. The OTAM matrix aims to identify and assess the conditions, namely the infrastructure and resources, for the practice of outdoor and sport tourism-related activities within the sustainable development pillars. The nine matrices comprising the OTAM allow the identification of the places where the outdoor activities can be practiced, and the conditions under which they can contribute to the definition of the development strategies of outdoor tourism. info:eu-repo/semantics/publishedVersion

Purpose: Based on the perception of those responsible for Tourist Entertainment Companies (TEC), the objective of the research is to contribute to the characterization of Outdoor Tourism (OT). Methodology: Through 38 individual in-depth interviews, qualitative research was developed with managers of tourist entertainment companies. The interviews were analyzed according to the supply perspective. Demand motivation, nature, climate, seasonality, experiences, and risk were considered relevant aspects. Findings: The interviewees suggested integrating everyone involved in a network to explore the region's potential, support activities and promote the region. The radical experience, adventure, and getting out of the routine, as well as the contact with nature and the landscape, were identified as motivations for the search. Research limitations: Qualitative research through in-depth interviews is suitable for exploring new knowledge and identifying factors and their respective influences. Although this research work, the results showed that demand is mainly from the domestic market and is focused on the period between May and September (school vacations), making it essential to develop an offer suitable for the domestic market. However, the research is limited to the North Region of Portugal, and it brings together the most different needs, desires, and expectations for tourism demand. Practical Implications: The promotion of the activity can be explored through the customers' previous experience. Therefore, the evaluations, testimonials, and word of mouth (WOM), should be added value that can be optimised through social networks and digital marketing. Originality/value: The supply of complementary services can favour the creation of an integrated network and reinforce the supply chain's competitiveness. Besides, since nature is central to the continuity of activities, economic sustainability can be supported by balancing supply and demand, which results in social harmony without damaging the environment. 691D-6753-BE59 | Manuel José Serra da Fonseca info:eu-repo/semantics/publishedVersion