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Byline: Jessica Davies Channel 4 is to launch a series of data-driven ad targeting packages next year as part of its ongoing strategy to deliver more value to advertisers and [...]

Byline: Jessica Davies ITV has opened up its content archive for the beta launch of its first micropayment-based TV catch-up player. From today people can access the new beta player [...]

Byline: Jessica Davies Channel 4 has formed a tie-up with social TV analtyics firm SecondSync as it looks to boost its understanding of social media activity around its shows. The [...]

Byline: Jessica Davies ITV is launching exclusive second-screen content during a live broadcast of Emmerdale to mark the soap's 40 birthday next week. The broadcaster will run live behind-the-scenes videos [...]

Byline: Jessica Davies Match.com has seen traffic jump 15% since it launching its first cross-platform campaign for ITV's new Girlfri3nds series. The dating website kicked off its first integrated, digital [...]

Byline: Jessica Davies Nearly half (44%) of Channel 4's viewers watch more of its programmes since registering, according to the broadcaster's head of broadcast and VOD Keith Underwood. Speaking at [...]

Byline: Jessica Davies Owner: Channel 4Agencies: Delta Tre and 13Strides. paralympics.channel4.com With the London 2012 Olympics safely notched up as a British success all eyes are now on the next [...]

Byline: Jessica Davies Q&A: Hilary Perkins, head of multiplatform, drama, Channel 4. This week Channel 4 unveiled plans for its first multiplatform drama series Utopia, due to air early next [...]

Byline: Jessica Davies Owner: Channel 4 EducationAgency: Raw Television www.channel4.com/battlefront Channel 4 Education kicked off its fourth series of campaigning project Battlefront last week (8 August) for which this site [...]

Byline: Jessica Davies Now Channel 4 has hit the 5m mark for registered 4oD users we can start seeing the true value behind its data strategy. The broadcaster has generated [...]

Byline: Jessica Davies The long-awaited joint connected TV proposition from the BBC, ITV, Channel 4, Channel 5, BT, Talk Talk and Arqiva, YouView will launch by the end of the [...]

Byline: Jessica Davies This week has been an explosive time in the video space as some of the biggest names in the industry roll out some major initiatives. YouView, the [...]

Byline: Jessica Davies Connected TV service YouView will launch at the end of the month for Au299. New media age takes an in-depth look at the Au70m proposition. The joint [...]

Byline: Jessica Davies Interactive video ad formats are diversifying and could prompt a new wave of ad creativity if fully embraced. As we reported this morning, Channel 4 is looking [...]

Byline: Jessica Davies Channel 4 is to explore more granular forms of video targeting following the extension of its interactive video ad format suite. The broadcaster, which launched its first [...]

Byline: Jessica Davies Channel 4 has re-introduced online simulcasting for registered users as part of its data-driven strategy. Registered users can now access a streamed live version of the Channel [...]

Byline: Jessica Davies Broadcasters that master how to leverage their data now will be in an enviable position in the converged content era. This week Channel 4 added another powerful [...]

Byline: Jessica Davies Bauer Media is making its first foray into dual-screen TV shows following a tie-up with Channel 4. The publisher is launching a dual-screen, social TV format around [...]

Byline: Jessica Davies Channel 4 Education is to develop additional educational digital content for show brands which could include Hollyoaks and Fresh Meat. The educational arm of the broadcaster revealed [...]

Byline: Jessica Davies ITV saw 50,000 viewers tag its first Shazam-enabled ads within 60 seconds during the Britain's Got Talent final last weekend. ITV's group commercial sales director Simon Daglish [...]

Byline: Jessica Davies Owner: Channel 4Agency: In-house Facebook.com/ComedyOn4/app Channel 4 has launched a face-morphing Facebook app to help promote TV show Very Important People. The show, in which impressionists mock [...]

Byline: Jessica Davies ITV and FremantleMedia have launched in-app mobile voting for Britain's Got Talent across all Apple devices. This weekend viewers can vote for their favourite contestant directly via [...]

Byline: Jessica Davies Brands should be falling over themselves to experiment with dual-screen creative ad formats that services like Shazam can offer. There remain relatively few examples of brands that [...]

Byline: Jessica Davies Twentieth Century Fox's synchronised second-screen ad campaign for Ridley Scott's film Prometheus clocked up 24,921 tweets within 24 hours, according to Twitter. The movie studio kicked off [...]

Byline: Jessica Davies Trusted household brands will guarantee connected TV mass adoption. Research released today by video ad network Rovi and consultancy Decipher has once again sparked interest from agencies [...]

Byline: Jessica Davies Brands including BT, Channel 4 and Twentieth Century Fox have seen high click-through and engagement rates on connected TV ads, following a series of field trials conducted [...]

Byline: Jessica Davies ITV has put rolling video streaming at the heart of its online news service with a major platform overhaul (nma.co.uk 19 March 2012), new media age takes [...]

Byline: Jessica Davies ITV News has relaunched as a 24-hour, platform-agnostic streaming service in a bid to reach new digital audiences. The broadcaster has overhauled its news website to focus [...]

Byline: Jessica Davies ITV has pushed back roll-out of its micropayment-enabled TV catch-up player by several months. The broadcaster, which was expected to launch micropayment trials on ITV Player last [...]

Byline: Jessica Davies Broadcasters, programme makers and app developers gathered at Pinewood Studios last week to gain insight into how to evolve second-screen TV shows, ahead of Zeebox's first TV [...]

Byline: Jessica DaviesOwner: ViceAgency: In-houseyoutube.com/user/noiseyVice has created an online TV channel for its Noisey music brand, as part of YouTube's 100 original programming channels drive. It features original and fun [...]

Byline: Jessica DaviesITV has reiterated its appeal to Apple not to use iTV for the latter's connected TV product, according to reports.The broadcaster initially expressed its concern that Apple would [...]

Byline: Jessica Davies ITV is making its first foray into multiplatform storytelling for soap Emmerdale. The broadcaster first outlined Emmerdale as its next multiplatform project last year, following the success [...]

Byline: Jessica Davies Lovefilm has struck content deals with ITV and BBC Worldwide as part of its ongoing expansion strategy ahead of the imminent launch of US movie and streaming [...]

Byline: Jessica Davies ITV is dropping its red-button services as it prepares to increase focus on alternative interactive platforms including connected TVs. The broadcaster has traditionally used Sky's platform to [...]

Byline: Jessica Davies Netflix is in talks with ITV over a potentialdistribution deal for archive video content, according to reports. The US streaming giant, which will debut in the UK [...]

Byline: Jessica Davies Googleas TV ambitions may not be an immediate threat to broadcasters but this could change if it starts outbidding them on existing TV show rights. This week [...]

Byline: Jessica Davies US public service broadcaster PBS is focusing on digital channels to build its UK audience. The TV channel, which debuts tonight (1 November) on BSkyB channel 166 [...]

Byline: Jessica Davies Owner: Liz Earle Agency: Adjust Your Set uk.lizearle.com/letv Skin beauty brand Liz Earle launched its first online TV channel last week in a bid to increase engagement [...]

Byline: Jessica Davies Owner: Liz Earle Agency: Adjust Your Set uk.lizearle.com/letv Skin beauty brand Liz Earle launched its first online TV channel last week in a bid to increase engagement [...]

Byline: Jessica Davies Current TV and Vimeo have formed a tie-up to launch multiplatform documentary series Short Cuts, sourced from Vimeo's filmmaker community (nma.co.uk 24 October 2011). new media age [...]

Byline: Jessica Davies Google must do more to understand the business models of TV producers if it is to make significant headway in the content business. This week's MIPCOM festival [...]

Byline: Jessica Davies Social networks have become more effective marketing tools than traditional media, according to Fox Broadcasting's VP of entertainment Kevin Reilly. Speaking at the MIPCOM festival in Cannes, [...]

Byline: Jessica Davies ITV is in advanced talks with Microsoft to launch its TV catch-up player on the Xbox 360, becoming the latest in a string of content partners to [...]

Byline: Jessica Davies Google is to launch its web-TV service in the UK within the next six months, according to reports. The news is expected to be revealed by CEO [...]

Byline: Jessica Davies It will take more than a slick micropayment mechanism to entice consumers into paying for content that has always been free. This week ITV divulged the launch [...]

Byline: Jessica Davies ITV is to trial micropayments for its TV catch-up player at the start of 2012. The broadcaster will begin launch of online micropayments 'at the turn of [...]

Byline: Jessica Davies ITV is to launch a three-part spin-off for flagship soap Coronation Street exclusively online. The video series will follow the soap's character Rosie Webster, played by actress [...]

Byline: Jessica Davies ITV has rolled out its TV catch-up player across all Apple devices as part of its distribution expansion strategy. From today, owners of iPads, iPhones and iPod [...]

Byline: Jessica Davies ITV has appointed digital agency Made By Many to develop an integrated TV and online proposition for its news, sports and weather strands. It's the broadcaster's first [...]