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The article offers information on the musical "High Fidelity" at the Imperial Theater in New York City on December 7, 2006.

Profiles Jeffery B. Seller and Kevin McCollum who are shaking up Broadway with their aggressive efforts to fill theater seats and allegedly buy Tony Awards. How they started a policy of offering a limited number of $20 front-row tickets to attract a younger crowd; His insertions of ads into the set of "La Boheme"; Experiments with the airline-style pricing of theater seats; Belief of some that they won the Tony award for best musical for "Avenue Q" after giving parties, gifts and advertising to the voters; Marketing which is vital to the ailing Broadway economy where attendance has been stagnant; Critics who hate to see change and think the marketing efforts are tacky.