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V diplomski nalogi smo obravnavali območje občine Krško. Občino Krško zaznamujejo bogata naravna in kulturna dediščina ter zgodovinska preteklost. V teoretičnem delu diplomske naloge smo pregledali zakonske podlage, definirali pojma naravna vrednota in naravna dediščina, predstavili delitev zvrsti naravnih vrednot in zavarovana območja. Sledila je opredelitev pojmov geoturizem in trajnostni turizem, opisali smo upravljanje naravne dediščine v turizmu ter cilje trajnostnega turizma. V predstavitvi obravnavanega območja občine Krško smo se osredotočili na geografski položaj, naravne vrednote ter analizirali turistično ponudbo območja in vključevanje naravnih vrednot vanjo. V empiričnem delu diplomske naloge smo kvantitativno in kvalitativno raziskovali prepoznavnost in pomembnost naravne dediščine, ozaveščenost širše in mnenje strokovne javnosti o vlogi in pomenu naravne dediščine v turistični ponudbi občine Krško in podali predloge za oblikovanje novih turističnih produktov. Na osnovi pridobljenih rezultatov smo predlagali ideje za izboljšavo oblikovanja inovativnih turističnih produktov, trženja, promocije in izobraževanja kadrov, z namenom, da bodo naše ugotovitve služile deležnikom v turizmu pri razvijanju turistične ponudbe. In the diploma thesis we discussed the area of municipality Krško. Rich natural and cultural heritage and the historical past are all characterized in municipality Krško. Definiton of the phrase natural value and natural heritage, presentation of the devided kinds of natural values and safe areas have all been examined in the theoretical part of the diploma thesis. The phrases geotourism and continual tourism, description of the management of natural heritage in tourism and the goals of continual tourism are all desribed in the next part. We focused on the geographic standpoint, natural values and the analyzed touristic offer of the area with the included natural values are all presented in the description of the area of municipality Krško. We quantitatively and qualitatively researched the popularity and importance of natural heritage, awareness of the normal public and the opinion of the expert public of the role and meaning of natural heritage in the touristic offer of municipality Krško and the given suggestions for the creation of new touristic products are all researched in the empirical part of the diploma thesis. Based on the obtained results, we proposed ideas for improving the design of innovative tourism products, marketing, promotion and education of staff, with the intention, that our findings will serve tourism stakeholders in developing the tourist offer.

The planning of tourism products in the north-central Cross River State (corresponding to ‘old Ogoja province) is examined in this study. Explained in the article are: justification of the need for undertaking community-based tourism development strategy as a means of reducing inter- regional disparity in development aroused by historical discrimination against the region through eras of Trans-Atlantic Slave Trade, colonialism, and successive post-independent governments creation of special development funds aimed at addressing challenges posed by personalization of government thereby creating governance deficits and descriptions of the tourism potentials/resources of the north-central Cross River State. Rather than adopting the advice of tourism experts in the 1960s that African countries ought to prefer to design cultural-heritage tourism products aiming towards attracting some 145 million tourists from the United States of America (USA) who might be satiated with natural heritage tourism products offered back home. Here, it is argued here that considering myriad socio-economic-political dynamics thereafter – including anti-African/Nigerian political measures such as barring US citizens from visiting Nigeria or parts of it- there is no need concentrating on such restricted tourism products. This is justified by the fact that with nearly 170 million population –most of whom are expecting to move from poverty towards the middle class among other prosperous economic statuses and who do not need to immediately access foreign natural heritage tourism, there is need for north- central Cross River State –a region possessing diverse tourism resources to plan tourism products that seek to integrate natural heritage with the cultural varieties in order to properly capture both local and foreign tourists. Foreign tourists here covers a larger spectrum beyond US visitors including visitors from large and increasing number of member states of the United Nations.

Turizem predstavlja pomembno gospodarsko dejavnost na območju Prlekije. V sklopu diplomske naloge so opredeljena načela trajnostnega turizma, ki so temelj za ustvarjanje na naravi temelječih turističnih produktov. Prlekija je v diplomski nalogi opredeljena kot območje enajstih občin. Predstavljena je turistična dejavnost na tem območju, kjer lahko najdemo bogato naravno in kulturno dediščino v bližini že uveljavljenih turističnih destinacij. V diplomski nalogi je v obliki seznama predstavljena nepremična kulturna dediščina, ki zajema stavbno dediščino, memorialno dediščino, vrtnoarhitekturno dediščino, naselbinsko dediščino in kulturno krajino. Posebej pa so predstavljeni muzeji, ki v veliki meri hranijo in predstavljajo premično in živo kulturno dediščino Prlekije. Seznam naravne dediščine zajema naravne vrednote, območja Natura 2000 in zavarovana območja Prlekije. Predstavljen je tudi kritični pogled na turizem v Prlekiji v obliki SWOT analize. S pomočjo seznama naravne in kulturne dediščine so izdelani novi turistični produkti, ki povezujejo bogato dediščino Prlekije. Tourism is an important economic activity in the area of Prlekija. The diploma thesis defines the principles of sustainable tourism, which are a foundation for creation of nature-based tourism products. In this thesis Prlekija is defined as an area of eleven municipalities. The thesis presents tourist activity in the area where we can find rich natural and cultural heritage in the vicinity of established tourist destinations. The immovable cultural heritage, which includes architectural heritage, memorial heritage, garden-architectural heritage, settlement heritage and cultural landscape, is presented in form of a list. Museums, which largely store and represent movable and living heritage of Prlekija, are also presented in this thesis. List of natural heritage covers natural values, areas of Natura 2000 and protected areas of Prlekija. A critical look at tourism in Prlekija in the form of a SWOT analysis is also presented in the thesis. With the list of natural and cultural heritage, we have made new tourism products that connect rich heritage of Prlekija region.