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The tourism sector has experienced expansion, diversification, and intensification of sustainable management as one of the largest and fastest growing economic sectors in the world because it is developed in an integrated manner based on contextual or conventional marketing and virtual marketing, called digital marketing at once. This Conference Paper analyzes and explains the importance of contextual marketing as the basis of the value creation process for the development of integrated tourism destinations. The data, information, and knowledge regarding the focus on the research locus in the Province of South Sulawesi Indonesia were obtained through observations of several leading tourism destinations along with the author’s experience of visiting tourist destinations in the country and abroad as benchmarking. In addition, interviews and focus group discussions were conducted with stakeholders on tourism destinations. Qualitative descriptive analysis was carried out following an interactive model which included data collection, data condensation, data presentation, and verification or concluding. The results of the study found that the development of integrated tourism destinations based on contextual marketing strategies is related to generic marketing functions that are applied to strengthen tourism functions as a leading sector of sustainable multi-dimensional development. The development is carried out contextually or conventionally and virtually or referred to as tourism marketing in the air while still revitalizing the content, context, and infrastructure of tourism marketing. The success of integrated tourism development in the eyes of the public can be seen from the existence of social learning and knowledge creation processes that form a harmonious partnership-collaborative relationship in a Hexa-helix pattern. The basic values and value orientation of integrated tourism destination development both contextually and virtually or digitally marketing can be achieved when togetherness has become a necessity that is practiced. The effectiveness of its implementation is carried out - at least - through the 7-C’s public relations communication (PRC) approach which consists of credibility, context, content, clarity, continuity and consistency, channels, and capability of the audience as the basis of digital marketing. [ABSTRACT FROM AUTHOR]

The Biak Numfor Regency Tourism Office, Indonesia has established a policy to categorize or label selected tourist destinations into superior destinations to facilitate supervision and increase tourism competitiveness, increase regional economic growth, increase the quantity and quality of regional infrastructure, and improve community welfare. This research, which was conducted in Biak Numfor Regency, determined ten destinations in the category of leading tourist destinations. This descriptive-qualitative-explorative research aims to obtain data and information from community members and tourism destination managers by using observation and interview techniques. The actualization of the leading tourist destination management policy in Biak Numfor is based on tourism supporting elements, namely People, Planet, Property abbreviated as 3P and four aspects of tourism management namely Attraction, Amenities, Access, and Ancillary, abbreviated A4. The results showed that several A4 elements did not work well, namely people, attraction, and ancillary. Meanwhile, the elements of the planet, prosperity, amenities, and access have been actualized, although in some tourist destinations the achievement of indicators is still not optimal. If we look closely, in Biak Numfor Regency, 3P and 4A can only work well if there is support from below through the community (bottom-up) and from above through the government (top-down). The actualization of tourism destination management policies proves that the actors who should play the most role are the government and the community. Although there is also support from the private sector and some local communities who care about tourism. The roles of the actors still seem to function partially and have not been bound by a clear work plan for their task. Three determinant factors affect tourism management, namely Ulayat land rights, community mindsets, and synergistic cooperation between stakeholders. Therefore, it is necessary to actualize policies that regulate land litigation in Biak, policies to improve the quality of Human Resources that can compete and collaborate with various actors who can sustainably develop the tourism sector. [ABSTRACT FROM AUTHOR]

The urgency of this research can be seen from its focus on Reframing the Village Fund Program in revitalizing Tempe Lake as an integrated tourism destination. This survey study used an observation sheet (checklist) instrument of 90 respondents representing community empowerment groups, village officials in three "owner" regencies of Tempe Lake. The data were analyzed using the Importance Performance Analysis (IPA) technique with SPSS 21 software. The results of the study found that the purpose of reframing the village funding program strategy to support the revitalization of Tempe Lake as a tourism destination is in line with community expectations regarding the realization of a village funding program based on community empowerment strategies. Therefore, it is necessary to reframe the sustainable tourism development program strategy (5A - Attractions, Accessibility, Amenities, Accommodation, Ancillary Service) based on the community empowerment through the CIPPO (Context, Input, Process, Product, Outcome) method. [ABSTRACT FROM AUTHOR]