1. Tourists' psychological reactions and destination attachment following an earthquake in Jiuzhaigou, China.
- Author
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Cheng, Li, Pu, Pian, Zhang, Xue, Wang, Meiyu, Wang, Tingting, Lu, Youhai, and Wall, Geoffrey
- Subjects
EARTHQUAKES ,TOURIST attractions ,DISASTER victims ,EMERGENCY management ,STRUCTURAL equation modeling ,TOURISTS - Abstract
Few tourism studies have focused on tourists who have been victims of a disaster. Their destination attachment has implications for re-establishment of market confidence and resilience. Structural equation modelling of data from 242 tourists who were victims of the Jiuzhaigou earthquake was used to explore their feelings of attachment. The results confirm that earthquake-affected tourists can generate positive emotional attachment toward the destination. Destination attachment is related to such factors as positive emotions, social support, and severity of disaster exposure. Positive emotions mediate the relationships between severity of disaster exposure, social support and destination attachment. It is revealed that experiences of a disaster event can be a turning point, prompting positive change in tourist-destination relationships across the destination life-cycle. Implications for emergency management and for post-disaster market recovery are presented. [ABSTRACT FROM AUTHOR]
- Published
- 2023
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