8 results on '"Deodat Mwesiumo"'
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2. An assessment of air passenger confidence a year into the COVID-19 crisis: A segmentation analysis of passengers in Norway
- Author
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Deodat Mwesiumo, Nigel Halpern, Thomas Budd, Svein Bråthen, Pere Suau-Sanchez, Universitat Oberta de Catalunya. Estudis d'Economia i Empresa, Cranfield University, Kristiania University College, and Molde University College
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conducta dels passatgers ,aviación ,Aviation ,Distancing ,Geography, Planning and Development ,Pandemia de COVID-19, 2020 ,Psychological intervention ,Transportation ,Computer-assisted web interviewing ,COVID-19 Pandemic, 2020 ,Article ,Market segmentation ,Pandèmia de COVID-19, 2020 ,survey ,Marketing ,Survey ,Enforcement ,Speculation ,Passenger behaviour ,General Environmental Science ,enquestes ,business.industry ,Norway ,COVID-19 ,aviació ,Noruega ,Travel behavior ,passenger behaviour ,conducta de los pasajeros ,aviation ,Business ,encuestas - Abstract
The COVID-19 crisis has become the most intense and long-lasting in the history of aviation. There is already a significant literature on the immediate impact of the outbreak, as well as on speculation on the future evolution of the industry. This paper seeks to contribute to this discussion by assessing a year into the crisis the demand related aspects and passenger behavioural impacts of the pandemic. Specifically, the paper aims to identify discrete market segments of air passengers according to their shared attitudes and preferences about air travel in light of the COVID-19 crisis, as well as past behaviour and future travel intentions. To achieve this, we analyse data from a large (n = 2096) online questionnaire survey of air passengers in Norway. The cluster analysis identifies four distinct passenger segments, with each displaying varying attitudes, behaviours, and levels of concern about air travel. One of these groups, described as the 'Apprehensive Elders', were identified as having the highest level of concern about flying, and subsequently showed a sharp decline in their intention to travel in the future. Another group, termed the 'Cautious Commuters', showed similarly enhanced levels of concerns about flying, but maintained a high propensity to fly following the pandemic despite these concerns. Regarding possible interventions to increase confidence in flying in the future, across all segments the data shows a clear preference for more 'traditional' active interventions, including wearing of face masks and enforcement of physical distancing, over and above passive or technological interventions. Norway represents a valuable case as a possible signal for future policy and practice in relation to the recovery of air travel following the pandemic. The findings have important implications for air transport managers and decision makers in terms of managing the perceptions and expectations of different passenger groups as air travel begins to return.
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- 2021
3. Segmentation of passenger preferences for using digital technologies at airports in Norway
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Thomas Budd, Pere Suau-Sanchez, Svein Bråthen, Deodat Mwesiumo, Nigel Halpern, Universitat Oberta de Catalunya, Molde University College, and Cranfield University
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050210 logistics & transportation ,Knowledge management ,business.industry ,020209 energy ,Strategy and Management ,media_common.quotation_subject ,05 social sciences ,Transportation ,ComputerApplications_COMPUTERSINOTHERSYSTEMS ,02 engineering and technology ,Management, Monitoring, Policy and Law ,Airport experience ,Disease cluster ,TwoStep cluster analysis ,Dignity ,Segmentation ,0502 economics and business ,0202 electrical engineering, electronic engineering, information engineering ,Key (cryptography) ,Two Step cluster analysis ,Digital technologies ,business ,Law ,media_common - Abstract
Airports are increasingly focused on implementing digital technologies at key stages of the airport journey to enhance the passenger experience. However, passengers have different preferences. TwoStep Cluster Analysis is used to reveal the presence of distinct segments according to their preferences. The findings are based on a survey of 6082 passengers at airports in Norway. Three distinct segments are identified: those that prefer traditional manual processes, those that prefer automated technology-based processes, and those that prefer more personalised technology-based processes. Significant differences are revealed for each segment according to passenger and trip characteristics and opinions regarding how the use of digital technologies at airports impact on personal privacy and human dignity. The findings contribute to knowledge on passenger preferences at airports and can help to inform airport decision making.
- Published
- 2021
4. Airport service quality and passenger satisfaction : the impact of service failure on the likelihood of promoting an airport online
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Deodat Mwesiumo and Nigel Halpern
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Strategy and Management ,education ,Economics, Econometrics and Finance (miscellaneous) ,General Decision Sciences ,ComputerApplications_COMPUTERSINOTHERSYSTEMS ,Transportation ,Management Science and Operations Research ,Transport engineering ,ComputerApplications_MISCELLANEOUS ,parasitic diseases ,0502 economics and business ,Business and International Management ,Passenger satisfaction ,Multinomial logistic regression ,Service (business) ,Service quality ,Queueing theory ,Quality of service ,05 social sciences ,Tourism, Leisure and Hospitality Management ,ComputerApplications_GENERAL ,050211 marketing ,Customer satisfaction ,Business ,human activities ,050212 sport, leisure & tourism - Abstract
Based on the analysis of 2278 online passenger ratings of airports worldwide, this study uses a standard multinomial logit model to determine the likelihood of a passenger being a promoter of an airport when a service attribute has failed, controlling for several passenger and airport characteristics. Results show that failures associated with airport staff and queueing times are most likely to reduce the probability of a passenger being a promoter of an airport. Failures associated with airport shopping and wifi service are least likely to do so. More importantly, the failure of any service attribute in this study significantly reduces the probability of a passenger being a promoter of an airport. This suggests that all parts of the airport value chain are likely to suffer when a service attribute fails. Passenger and airport characteristics included in this study do not add significant explanation to whether a passenger becomes a promoter. Keywords: airport service quality, service failure, online ratings, airport value chain, passenger satisfaction
- Published
- 2021
5. Ready for digital transformation? The effect of organisational readiness, innovation, airport size and ownership on digital change at airports
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Thomas Budd, Pere Suau-Sanchez, Deodat Mwesiumo, Svein Bråthen, and Nigel Halpern
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050210 logistics & transportation ,Technology ,Airports ,020209 energy ,Strategy and Management ,05 social sciences ,Organisational readiness ,Digital transformation ,Transportation ,02 engineering and technology ,Management, Monitoring, Policy and Law ,Structural equation modeling ,Article ,0502 economics and business ,Partial least squares regression ,0202 electrical engineering, electronic engineering, information engineering ,Business ,Innovation ,Law ,Industrial organization - Abstract
This study investigates the effect of organisational readiness, innovation and airport size and ownership on digital change at airports. Data is collected from a survey of managers at 94 airports worldwide and analysed using partial least squares structural equation modelling. Organisational readiness is found to have a direct effect on digital change. Organisational readiness also has a direct effect on innovation, which subsequently affects digital change. Airport size has a direct effect on digital change while the effect of ownership is not significant. The findings show that successful development of organisational readiness can be used to speed up the rate of innovation needed for digital change at airports., Highlights • Clarity, collaboration, capabilities & culture determine organisational readiness. • Organisational readiness has a direct effect on digital change. • Organisational readiness has a direct effect on innovation. • Innovation has a direct effect on digital change. • Size of organisation has a direct effect on digital change.
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- 2020
6. Navigating the early stages of a large sustainability-oriented rural tourism development project: Lessons from Træna, Norway
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Deodat Mwesiumo, Jon Halfdanarson, and Mikhail Shlopak
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Process management ,business.industry ,Strategy and Management ,Rural tourism ,Perspective (graphical) ,Path creation ,Transportation ,Development ,Tourism, Leisure and Hospitality Management ,Political science ,Critical success factor ,Sustainability ,Project management ,business ,Legitimacy ,Path dependence - Abstract
This paper draws on data collected through multiple approaches and presents an exploration of the early stages of a large sustainability-oriented rural tourism development project. Through a streamlined qualitative analysis, the study revealed four tactical moves deployed in the early stages of the project. The moves include instilling project legitimacy, forging a support network, anchoring the project, and mobilising resources and capabilities. Further analysis revealed that these moves tend to reinforce each other, and thus they require concurrent implementation. Subsequently, the study develops a framework delineating drivers, enablers, challenges, and key success factors for navigating the early stages of a large sustainability-oriented rural tourism development project. Intriguingly, the study contradicts the path dependence perspective, which is often used in project management research. Instead, it suggests that the early stages of such projects require tactical path creation involving well-calculated actions that serve as a breeding ground for valuable random incidents.
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- 2022
- Full Text
- View/download PDF
7. Acquiescence and conflict in exchanges between inbound tour operators and their overseas outbound partners: A case study on Tanzania
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Nigel Halpern and Deodat Mwesiumo
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biology ,Acquiescence ,Strategy and Management ,05 social sciences ,Transportation ,Development ,biology.organism_classification ,Focal firm ,Structural equation modeling ,Microeconomics ,Tanzania ,Distributive property ,Tourism, Leisure and Hospitality Management ,0502 economics and business ,050211 marketing ,Business ,050212 sport, leisure & tourism - Abstract
Achieving partner acquiescence is critical in interfirm exchanges because it allows the focal firm to achieve its desired outcomes. Using a case study on dyadic relationships between inbound tour operators in Tanzania and their overseas outbound partners, this paper investigates the effect of partner irreplaceability and distributive fairness on acquiescence, and the subsequent effect that acquiescence has on conflict. The case study uses partial least squares structural equation modeling on data collected from 129 dyadic relationships. Results show that partner irreplaceability and distributive fairness are positively associated with acquiescence, which in turn reduces conflict. The effect of distributive fairness on acquiescence was found to be larger than that of irreplaceability. In addition, the direct effect of distributive fairness on conflict, although not hypothesised, was found to be significant. This emphasises the importance of distributive fairness, and its role as a possible buffer to conflict in less acquiescent exchanges.
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- 2018
- Full Text
- View/download PDF
8. Effect of Detailed Contracts and Partner Irreplaceability on Interfirm Conflict in Cross-Border Package Tour Operations: Inbound Tour Operator’s Perspective
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Nigel Halpern, Deodat Mwesiumo, and Arnt Buvik
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Interorganizational relations ,Operator (computer programming) ,Operations research ,Tourism, Leisure and Hospitality Management ,0502 economics and business ,05 social sciences ,Geography, Planning and Development ,Perspective (graphical) ,050211 marketing ,Transportation ,Business ,050212 sport, leisure & tourism - Abstract
The purpose of this study is to explore the effect of detailed contracts and partner irreplaceability on interfirm conflict in cross-border package tour operations. The study is based on an analysis of relations between 129 inbound tour operators and their overseas outbound tour operator partners. Data were collected using a standard questionnaire containing questions that capture constructs of interest. Hypotheses were tested with partial least squares structural equation modeling using SmartPLS 3. The results show that more detailed contracts significantly reduce conflict. The direct effect of partner irreplaceability on conflict is not significant. However, partner irreplaceability significantly weakens the efficacy of detailed contracts to reduce conflict.
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- 2017
- Full Text
- View/download PDF
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