In this work, V/M/TiO 2 catalysts (M = Li, Na, K, Rb and Cs) were investigated with Solid-state nuclear magnetic resonance (SSNMR), electron paramagnetic resonance (ESR) and first-principles calculations. The total vanadium content corresponds to half monolayer (4 V atoms·nm−2 of TiO 2 support surface), with V/M atomic ratio being 4/0.6. Static 51V and MAS 1H, 7Li, 51V, 23Na, 133Cs NMR spectra were acquired. Surface moieties of vanadium oxide on (001) anatase surface were modeled using density functional theory (DFT); their 51V NMR parameters were calculated with the Gauge-Including Projected Augmented Wave (GIPAW) method and compared to experimental data obtained with 51V SSNMR spectroscopy. It was found that mainly strongly bound vanadium sites (V 3) are formed on anatase samples, located on TiO 2 terminal oxygen atoms. Weakly bound vanadium sites (V 1 , V 2) are formed on bridged anatase oxygen atoms. Supported alkali metals (Li, Na, K, Rb and Cs) on TiO 2 were found to interact with protons located on the terminal and bridged TiO 2 oxygen atoms. The relative ratio of weakly bound vanadium sites (V 1 , V 2) increased on alkali-containing samples. Calculations performed showed lithium cation to prefer V-O-Ti or V-O-V bonds over V O, unsystematically deshielding vanadium nuclei. The presence of V3+ is likely to cause a loss of intensity in 51V NMR spectra. [Display omitted] • Mainly strongly bound vanadium sites (V3) form on supported VOx/TiO 2 catalysts. • The alkali metals increase the relative ratio of weakly bound vanadium sites (V1, V2). • The strongly bound vanadium sites (V3) form on terminal oxygen atoms. • The weakly bound vanadium sites (V1, V2) form on the bridged oxygen atoms. • The calculations show that lithium cation prefers V-O-Ti or V-O-V bonds over V O. [ABSTRACT FROM AUTHOR]