1. Many hands slice the wedding cake.
- Subjects
AMERICAN business enterprises ,BRIDES -- Services for ,WEDDING costume ,WEDDING supplies & services industry ,MARKETING - Abstract
The article reports on the effort of various marketers to woo the bride market in pursuit of their bridal businesses in the U.S. It cites that some businesses conduct wedding consulting and planning. It mentions that others conduct bridal fashion shows attended by prospective brides before their selection of bridal gowns. Furthermore, it touches on how other bridal businesses aim to offer their services to the prospective brides as well as the specific prices of the services being offered.
- Published
- 1962