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In 2010 a national US survey found nearly 1 in 5 (18.3%) women and 1 in 71 men (1.4%) reported experiencing rape at some time in their lives with 37.4% of female rape victims first raped between ages 18-24 (Black et al 2011). A further study by the CDC found that during 2004-2006, an estimated 105,187 females and 6,526 males aged 10-24 years received medical care in U.S. emergency departments as a result of nonfatal injuries sustained from a sexual assault. These figures suggest an urgent need for sexual violence prevention education targeting young women and men. This paper explores one approach to prevention education based on the experience of developing and evaluating the 6 week Sex & Ethics Violence Prevention Program in Australia and New Zealand from 2008 - 2011. The Program encourages young people to explore alternative approaches to gender and sexuality and learn skills based on a model of ethical negotiation which they can utilise in 'real life' situations. The primary aim of the Program is to reduce pressured, coerced sex and sexual assault in intimate relationships. From the larger project I focus on one aspect of the Program findings in this paper. I focus on the uptake of ethical bystander skills by women and men aged 16-25 and consider how these skills challenge cultural norms about gender and sexual negotiation and have the potential to create greater community responsibility for challenging sexual violence. [ABSTRACT FROM AUTHOR]