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Copyright of Revista del Museo de Antropología is the property of Museo de Antropologia - IDACOR and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Revista Turismo em Análise is the property of Revista Turismo em Analise and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The objectives of this investigation were to segment the goat meat market and characterize the profile of the consumer of Rio Cuarto city, in the province of Córdoba. A representative sample of consumers was taken and four segments were determinate by the cluster technique, no hierarchical method (K-means). A percentage of 93% of well classified cases was verify by the discriminate analysis. The profile of the segments was obtained using the contingency analysis and this allowed to determine different marketing strategies to promote the goat meat consumption. For the first segment, or "consumers" group, the supply of the "product" in the market would be reinforcing. For the second segment, are more important the "place" features in the traditional meat shops. For the third segment, the most important features are those related with the "price"; and for the forth segment are the "promotion" ones, in order to change the perception of the "no consumers". [ABSTRACT FROM AUTHOR]