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The article recommends artists to observe the changing trends in art and use it to enter the art market. According to the author, galleries became bigger and turned multinational by opening branches in the U.S., Europe and Asia for nearly ten years since the late 1990s. The author notes that the art world saw a decline in 2008 but it has recovered with new artists capable of selling their creations at a high price. Some artists mentioned include Marie Lorenz, Sarah Michelson and Alex Israel.